E-cigarettes in Australia

Despite tight restrictions, Australia does have growing vaping market. This page provides all of our material relating to Australia and its vaping market. This includes all of our full-length Australian market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

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Regulatory trackers
Up-to-date information about current regulations around the world, presented in user-friendly maps and Excel spreadsheets
More Regulatory trackers
Brands trackers
Our online price benchmarking project, analysing multi-brand retail websites in selected vape markets
More Brands trackers
Flavour & nicotine trackers
Analytical insights of the most significant vaping flavours and nicotine strengths
More Flavour & nicotine trackers
User-friendly databases with key global analysis, statistics, directories and more
More Databases
Analysis of critical issues and trending industry topics are explored in our blog
More Blog
Charts and infographics
A brief highlight of what can be found in our full-length e-cigarette market reports
More Charts and infographics

Some regulatory facts of the vaping situation in Australia

Plain packaging was first introduced as a tobacco control technique in Australia in 2012 and has since been introduced, under the European Union’s Tobacco Products Directive (TPD), in France, the UK and Ireland.

The current regulatory framework for e-cigarettes is shared between the federal government and the states and territories, and may also apply to therapeutic goods, poisons and consumer goods.

Australian consumers can import e-cigs containing nicotine in limited quantities for personal use, on condition that the importer must hold a prescription from an Australian-registered medical practitioner and only import no more than three months’ supply at a time.

The manufacture and import for commercial purposes of e-cigarette hardware and nicotine-free products are permitted in all states except Western Australia as long as no therapeutic claims are made.

Since nicotine-free vapour products are considered consumer products and can be sold freely, various state-level regulations have been enacted to protect minors, such as age restrictions, retail licensing and public place use bans.