E-cigarettes in Australia

Despite tight restrictions, Australia does have growing vaping market. This page provides all of our material relating to Australia and its vaping market. This includes all of our full-length Australian market and regulatory reports, our extensive news coverage – both business and regulatory – our numerous trackers and databases, as well as our live alerts.

Some regulatory facts of the vaping situation in Australia

Plain packaging was first introduced as a tobacco control technique in Australia in 2012 and has since been introduced, under the European Union’s Tobacco Products Directive (TPD), in France, the UK and Ireland.

According to ECigIntelligence’s latest e-cigarette global markets database, 15.2% of Australians over the age of 18 smoke, while the National Drug Strategy Household Survey has reported that 1.2% of Australians aged 14 and over were e-cigarette users in 2016.

The current regulatory framework for e-cigarettes is shared between the gederal government and the states and territories, and may also apply to therapeutic goods, poisons and consumer goods.

Australian consumers can import e-cigs containing nicotine in limited quantities for personal use, on condition that the importer must hold a prescription from an Australian-registered medical practitioner and only import no more than three months’ supply at a time.

The manufacture and import for commercial purposes of e-cigarette hardware and nicotine-free products are permitted in all states except Western Australia as long as no therapeutic claims are made.

Since nicotine-free vapour products are considered consumer products and can be sold freely, various state-level regulations have been enacted to protect minors, such as age restrictions, retail licensing and public place use bans.