Contents1 Executive summary2 Introduction3 Methodology4 Mainstream retail: -30% Y/Y decline in e-cig category sales: no shortage of challenges5 Mainstream retail: limited e-cig brands available in c-stores6 Mainstream retail: limited product available in c-stores7 Vape stores in the northeast8 Vape store retail: product range and promotions9 Talking points10 Vape store pricing11 12 Appendix13 Nielsen vs MSA: tracking data compared in c-store » Continue Reading.