Malawi’s burgeoning vape market faces challenges amid low-cost tobacco culture

E-cigarettes have recently become popular among elite youth in Malawi. Mostly sold in uptown bars, e-cigarettes are a preferred alternative to traditional cigarettes in many sub-Saharan Africa countries – following public health warnings about the effects of tobacco consumption.

For the past few years, shisha and e-cigarettes have been hot sellers in the country’s upscale bars and nightclubs. This is despite the heavy challenge vapes are facing to penetrate the market among low-cost traditional cigarettes.

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This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

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