Minnesota settlement follows closely on Juul’s $462m deal with six other states

Juul’s Labs and its former investor Altria have reached a settlement with the US state of Minnesota over Juul’s alleged deceptive marketing of e-cigarettes and supposed role in encouraging youth vaping.

The out-of-court settlement – the terms of which have not yet been made public – brings to an end a three-week trial and comes less than a week after Juul agreed to pay $462m to settle lawsuits with six other states and Washington DC.

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Aidan Semmens

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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Minnesota settlement follows closely on Juul’s $462m deal with six other states

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