More e-cig stores open in Germany to meet rising number of vapers

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The number of e-cigarette stores in Germany continues to rise as the vaping population increases and customers move offline to shop in retail outlets, analysis by ECigIntelligence reveals.

There are currently an estimated 1500 vape stores in Germany, which is a considerable rise from numbers revealed in our report on the German market in 2017.

As increasing numbers of German people turn to vaping and the practice becomes more mainstream, more companies are opening up retail outlets to service them.

Vape stores are distributed across the country in a pattern that mirrors population density. The exact number of outlets per Land (state) is shown in our infographic.

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    In most Länder, the percentage of vape stores mirrors the region’s population share. There’s a slight shift in this pattern in Germany’s most urbanised state: North Rhine-Westphalia. This state has the highest number of vape stores but its percentage share of stores is slightly higher than its percentage share of population.

    More single-store companies have sprung up since our 2017 report, as have companies owning more than four stores – but the number of companies with between two and three stores has not increased. ECigIntelligence understands that the market is slowly polarising between small and big players.

    Our analysis of industry stakeholders in Germany indicates that specific companies tend to focus on specific regions for their retail outlets — only Highendsmoke and Damfastore have distributed their stores widely across the country.

    Our most recent Germany market report includes a series of maps, which illustrate the number and location of each store by commercial name. It also lists the leading companies in each Land.

    – ECigIntelligence staff

    Photo: Jasmine Halki

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    This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

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