Reynolds prepares to appeal against US FDA denial of Vuse menthol PMTAs

RJ Reynolds Vapor Company plans to challenge the US Food and Drug Administration (FDA)’s rejection of its Vuse menthol vape cartridges, joining a judicial fight that has had mixed results for other companies.

Reynolds will ask an appeals court to stay the FDA’s decision to deny two pre-market tobacco product applications (PMTAs) submitted for the company’s Vuse Vibe Tank Menthol 3% and its Vuse Ciro Cartridge Menthol 1.5%. The promised legal challenge comes amid conflicting opinions about the FDA’s rejection of Reynolds’s PMTAs and a legal landscape that has seen some companies win and others lose.