Heated tobacco

Ploom and JTI agree to split up, divide heat-not-burn brands

U.S. startup Ploom and its investor Japan Tobacco International (JTI) are to end their relationship and divide Ploom’s products between them.

U.S. tobacco maker Reynolds American is preparing to test-market a heat-not-burn product which it hopes the regulator will approve as reduced-risk.

Philip Morris International (PMI) will no longer be conspicuous in the tobacco alternatives market by its absence.

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