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Marketing & retailing

iQOS is given a warm welcome to South Africa by potential rivals

Written by || 25th May 2017 || Marketing & retailing , News analysis || Companies | Heated tobacco | Marketing and Retailing | Africa South Africa

The launch of PMI’s heated tobacco device iQOS in South Africa has had a positive reaction even from potential competitors, who hope it will increase general awareness of alternatives to combustible cigarettes. ...

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