US and UK studies search for reasons behind youth uptake of disposables

Youth preference for disposable vaping devices in the UK and the US could be driven by a combination of factors including price, style, packaging and flavour.

Research shows mixed results on what acts as a primary motivator for purchase. A paper out of California suggests that users of disposables are much more sensitive to price changes than those who choose reusables and traditional cigarettes.

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This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

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