Youth preference for disposable vaping devices in the UK and the US could be driven by a combination of factors including price, style, packaging and flavour.
Research shows mixed results on what acts as a primary motivator for purchase. A paper out of California suggests that users of disposables are much more sensitive to price changes than those who choose reusables and traditional cigarettes.
This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.
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