Will tobacco price rise send smokers to e-cigs? France puts it to the test

France is planning a steep rise in the minimum price of traditional cigarettes – but will that lead to an increased take-up of e-cigarettes as an alternative? It could certainly create an opportunity for the industry

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David Palacios Rubio

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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Will tobacco price rise send smokers to e-cigs? France puts it to the test

David Palacios Rubio

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