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Haypp Group, an online retailer of reduced-risk products, will look to expand into new categories and European markets following the success of a vaping pilot in the UK.
The company said it would look to re-invest 1% to 2% of its adjusted earnings before interest and taxes (EBIT) through to 2025, in the hopes of significantly increasing longer-term profits. Chief financial officer Peter Deli said the company could see significantly better margins. For example, in the UK, the company estimated it could see nicotine pouch margins of 29% and vaping retail margins of 47%.
