Market reports for professionals in the vaping sector

Colombia market report: the future is bright

Written by Nicolás Leonardo Dejtiar | 1st September 2017

Very small market size but the future outlook is positive. Highly fragmented in all respects. There’s a small amount of vapers but numbers are expected to grow as product awareness...

Portugal market adapting to new regulations and lower tax

Written by Nicolás Leonardo Dejtiar | 30th August 2017

After the fall of the market size due the e-liquid tax, it seems both companies and vapers have now adapted to the new regulation. As the market starts to grow again, we find advance modular...

Italy: big three franchised chains dominate vape store market

Written by ECigIntelligence | 23rd August 2017

Three vape store chains have emerged as the leading brands in Italy, growing by more than 10% in a year, and representing more than a third of all vape stores in the country ...

Philippines: a small market (so far) led by independent local players

Written by ECigIntelligence | 22nd August 2017

The small, so far unregulated Filipino e-cigarette market, dominated by small local players, could benefit from a crackdown on smoking in public – but it could also face a future challenge if vaping itself becomes...

Product mix in the Hungarian market: insight from TPD notifications

Written by ECigIntelligence | 21st August 2017

Our analysis of notifications under the European Tobacco Products Directive (TPD) provides some indications of the product mix in the Hungarian e-cigarette market ...

France online: specialist vaping websites to the fore

Written by Migle Malinovskyte | 21st August 2017

Our survey of the online e-cig market in France finds vape store chains, e-liquid manufacturers and general online retailers all trailing behind the leading specialist sites ...

Polish market report: a tale of two cities

Written by ECigIntelligence | 20th August 2017

ECigIntelligence visited 34 vape stores in Poland’s two largest cities, Warsaw and Krakow, to gauge the market and compare offline prices – and found a striking difference between the...

Bulgaria: scope for further development

Written by ECigIntelligence | 18th August 2017

The Bulgarian e-cig market is currently worth BGN78m ($47m in 2017), with 200,000 vapers. Almost one in 20 Bulgarians regularly uses e-cigarettes – nearly half because they can vape in places where smoking is banned....

Little change in an Austrian market wrapped tightly in regulation

Written by Nicolás Leonardo Dejtiar | 17th August 2017

There is no “vaping culture” to speak of in Austria, where a small and tightly regulated e-cigarette market is geared entirely to smoking reduction or cessation ...

New bill signals fresh approach to Canada’s e-cig market

Written by Migle Malinovskyte | 16th August 2017

Executive summary Canada has an active e-cigarette market despite widespread confusion over the legal status of the products. There are still no federal laws related to e-cigarettes; however, Bill S-5,...

The Big Five: top chains grow in the South while some go West

Written by Eva Antal | 16th August 2017

Our study of the top five US vape store chains considers how many outlets they have, their geographical distribution, how much they have grown, and how their presence relates to that of smaller chains and...

Optimism surges in vape stores after FDA eases the regulation pressure

Written by Eva Antal | 11th August 2017

After the FDA’s recent announcement, we went back to some of the respondents to our US vape store survey earlier in the summer – and we found that optimism had increased hugely ...

Malaysia: tough regulation stifles market growth

Written by ECigIntelligence | 10th August 2017

ECigIntelligence estimates the Malaysian e-cig market to be worth 513.4m ringgit ($120m) in 2017, with 600,000 vapers. Regulatory uncertainly and a ban on e-cigarettes in some states makes the outlook for future growth pessimistic. This...

E-cig market grows in Czech Republic, fuelled by tobacco regs

Written by Veronika Sianko | 9th August 2017

In this August 2017 look at the Czech Republic, we find that the relatively mild regulation of e-cigarettes is apparently fuelling further growth in the sector. The Czech e-cigarette market is also geared more towards...

Post-TPD online ban hits internet sales in Poland

Written by ECigIntelligence | 7th August 2017

Before the TPD, around half of Poland’s e-cig sales were made on the Internet. But now, only a few offshore and B2B operations...

Florida’s vape stores: which locations are favoured?

Written by Eva Antal | 3rd August 2017

Our latest look at the Florida e-cig market investigates how vape stores are geographically located and how this distribution is related to the geographical concentration of tobacco stores. We also look at how much of...

Product mix in the Italian market: new insight from TPD notifications

Written by ECigIntelligence | 30th July 2017

Figures for product notifications to the Italian health ministry under European TPD regulations enable us to make some interesting observations on the country's e-cigarette market ...

Italy: top five online retailers keep a stable leadership position

Written by ECigIntelligence | 26th July 2017

In our latest look at the Italian market, we find that online remains an important channel in2017, with a significant increase in traffic over 2016 reflecting increased e-cig usage during this period. The top 10...

Industry expecting growth of undeveloped Serbia market

Written by Veronika Sianko | 25th July 2017

In this July 2017 report we find that the Serbian e-cigarette market is rather undeveloped, but along with the local industry we expect growth. Electronic cigarettes are only partially regulated, with an advertisement ban and...

Double-digit growth in Germany vape stores

Written by Nicolás Leonardo Dejtiar | 25th July 2017

We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern,...

US vape store numbers growing but at slower rate

Written by Eva Antal | 17th July 2017

In our latest look at the vape stores of America, we find that while the number of vape stores saw 16% growthin 2016, in 2017 this growth slowed to 3%. Previously the South had driven...

Revenue driven by physical stores in Greece

Written by ECigIntelligence | 10th July 2017

This ECigIntelligence survey took place between April and June 2017. We found there are around 500 specialised vape stores at this moment in Greece, averaging a monthly revenue of around €10,000, of which 70% was...

US traffic report: how the leading vaping websites are faring

Written by Eva Antal | 10th July 2017

Our latest detailed update on the US online market finds that the leading vaping websites are more than holding their own ...

E-liquid and open-system hardware distribution in France

Written by Migle Malinovskyte | 7th July 2017

French e-liquids make up around 85% of the total French market, according to our recent vape store survey, which gathered responses from 165 store managers throughout April and May 2017. The remaining 15% of the...

Spain: after boom-and-bust, now comes the recovery

Written by Nicolás Leonardo Dejtiar | 4th July 2017

Beset by mass closures of vape stores and sceptical public opinion, the Spanish e-cigarette market finally appears to be growing...

South Korea: steady growth predicted despite severe restrictions

Written by Veronika Sianko | 29th June 2017

Our survey of the e-cigarette market in South Korea finds a country with a traditionally high rate of smoking and potential for a small vaping population to grow, despite fairly stringent...

France online: Le Petit Vapoteur takes a dominant position

Written by Migle Malinovskyte | 26th June 2017

Our latest survey of the French online market reveals the domination of lepetitvapoteur.com, with more than 100,000 unique visitors a month – considerably more than the second and third placed sites...

Heated tobacco: expanding the market for reduced-risk nicotine?

Written by ECigIntelligence | 23rd June 2017

Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?...

Netherlands: online sales to the fore as users turn to eGo style

Written by ECigIntelligence | 22nd June 2017

Our updated assessment of the Dutch e-cigarette market finds a further decrease in the vaping population, while online sales, predominantly of open system kits, are driven by a shift away from...

Growth in US mainstream retail – Nielsen data under scrutiny

Written by Eva Antal | 20th June 2017

Our detailed analysis of US e-cigarette sales through mainstream retail shows hefty year-on-year growth, with smaller brands gaining market...

UK vape store owners optimistic following TPD implementation

Written by ECigIntelligence | 20th June 2017

In our latest survey of the UK market, we find that sales of e-liquids generated around 60% of revenue. The e-liquid market is fragmented, while the hardware sector is much more consolidated. Top five brands...

France: how vape stores are faring across the country

Written by Migle Malinovskyte | 19th June 2017

Our survey of French vape stores, conducted in April and May 2017, analyses detailed responses from 165 store managers, representing 548 stores across 12 of the 13 mainland regions of...

Japan market fragmented with sales concentrated online

Written by Veronika Sianko | 15th June 2017

Executive summary Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco...

Spanish focus group highlights lack of brand loyalty among vapers

Written by Migle Malinovskyte | 14th June 2017

In April 2017, ECigIntelligence conducted a focus group with five Spanish e-cig users. The participants were recruited through a chain of vape shops and using social media. The participants were asked to discuss their...

France: e-cigarette distribution through the tobacconist channel

Written by Migle Malinovskyte | 9th June 2017

ECigIntelligence estimates that between 10% and 15% of the French e-cigarette market is taken by tobacconist stores – and after a troubled start, their market share is growing, with more than half of all tobacconists...

Regulation results in a limited market in Mexico

Written by Nicolás Leonardo Dejtiar | 5th June 2017

The e-cigarette market in Mexico is very limited due to regulation and vape stores are largely clandestine, although some sellers operate online. Open systems...

Brazil: a small market under tight regulation

Written by Nicolás Leonardo Dejtiar | 1st June 2017

Tight regulation keeps Brazil's e-cigarette market small – but there's life stirring under...

Romania: plenty of potential in one of HnB’s testing grounds

Written by ECigIntelligence | 24th May 2017

With just 150,000 vapers in a population of more than 19m, Romania is a market with great potential for...

Spanish stores: high-footfall areas attract new customers, bigger spend

Written by Nicolás Leonardo Dejtiar | 17th May 2017

In our latest look at the Spanish market, we see that stores in areas with a high footfall tend to have double the number of new vaper customers, and most of the e-liquids sold come...

Study finds fruit flavours favoured in Germany

Written by Nicolás Leonardo Dejtiar | 16th May 2017

In our latest look into the German market, we find a high prevalence of mods against other e-cig formats, with the most popular products being Joyetech ego AIO, Smoke Alien kit and Eleaf Istick Pico...

U.S. consumer survey 2017: mostly mods, replacing tobacco

Written by Tim Phillips | 11th May 2017

An online survey was carried out on U.S. e-cigarette consumers by ECigIntelligence between October 2016 and January 2017 in the U.S. The survey was carried out with support from consumer association CASAA (Consumer Advocates for...

Domestic brands dominate the market in France

Written by Migle Malinovskyte | 11th May 2017

In this look at the French market, we find the most common daily vape store revenue is less than €500.The e-liquid market is also dominated by French brands, led by Alfaliquid, Pulp and...

U.S. vaping habits and patterns: an ECigIntelligence survey

Written by ECigIntelligence | 11th May 2017

ECigIntelligence surveyed U.S.-based vapers though an online panel, which sampled the population in four key U.S. regions. Here’s what we...

Fruit flavours remain favourite among UK vapers

Written by ECigIntelligence | 9th May 2017

In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more...

Survey finds U.S. e-liquid market fragmented as pessimism grows

Written by David Attwood | 3rd May 2017

The US Vape Store Survey is an ongoing joint project of ECigIntelligence and the Smoke-Free Alternative Trade Association (SFATA). The first survey was conducted in December 2015. This latest survey took in vape stores across...

How preferences for e-liquid flavours differ

Written by Tim Phillips | 3rd May 2017

Flavour preferences among e-cigarette users differ markedly between different countries, different hardware devices and between types of users....

E-cig price patterns compared across six key markets

Written by ECigIntelligence | 3rd May 2017

ECigIntelligence compares the prices of six e-cig products - hardware and e-liquids - across six key markets: France, Germany, Italy, the UK, the U.S. and...

Italy: e-liquids drive sales as big cities find more new customers

Written by ECigIntelligence | 1st May 2017

Key findings of our Italian survey include that estimated daily revenues of Italian vape stores vary between €300 and €1500; and that stores located in more populated cities seem to be getting more new customers...

Taking e-cig advertising outdoors

Written by Freddie Dawson | 26th April 2017

Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?...

Ireland: stores drive sales as numbers grow

Written by ECigIntelligence | 25th April 2017

The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores....

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