Israel adopts plain packaging and ad restrictions, prepares flavour ban

Israel’s parliament, the Knesset, has passed a law requiring plain packaging for e-cigarettes, naming just the brand and manufacturer. It will also bring in new restrictions on the advertising and marketing of tobacco products, equating vaping with smoking.

The bill, intended “to protect public health”, was presented by a group of MPs led by Eitan Cabel of the Israeli Labor Party and Yael German, former minister of health and a member of the centrist Yesh Atid party.

Up to now, e-cigarettes have not been specifically covered in Israel by tobacco legislation or any other product-specific regulation.

The new law includes regulation on the packaging of all tobacco products, including e-cigarettes. E-cigarettes will have to be packaged in Pantone 448C, considered “the ugliest colour in the world”.

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