Next-gen chic: London and Milan stores for iQOS and Pebble

British American Tobacco (BAT) has announced the opening of a retail store in Milan, Italy as part of the launch of its Vype Pebble e-cigarette. It follows closely on from Philip Morris International (PMI) opening a store in London as part of the expansion of its iQOS heat-not-burn product. The Vype Pebble has now been […] ...