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Marketing & retailing

Altria ready to put millions behind digital U.S. launch of iQOS

Written by || 27th February 2017 || Marketing & retailing , News analysis | Companies | Heated tobacco | Marketing and Retailing | GeographiesNorth America United States

Altria is set to take a digital approach to launching its iQOS heat-not-burn product in the U.S. but there will be significant costs along the way.
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ECigIntelligence

This article was written by one of ECigIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual vaping markets. For a full list, please see our Who We Are page.

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