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Market reports

Disposable e-cigarettes: global market overview, May 2022

Written by || 13th May 2022 || Market reports , Topic market reports | Consumers | Marketing and Retailing | Pricing | Asia Australasia Canada Europe Mexico North America South America United Kingdom United States

Disposable products gained international traction in 2021, and their popularity has increased dramatically, mostly in North America and Europe. We estimate the category to be worth over $3.3bn in 2022, with over 5 million active users. This report looks at international development of the category and addresses some burning questions related to its future, taking into consideration main consumer drivers (convenience and ease of use coupled with a lower trial cost of vaping compared with the price of starter kits) and environmental concerns.

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Disposable e-cigarettes: global market overview, May 2022

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Stefan Plesa

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