Disposable e-cigarettes: global market overview, May 2022

Disposable products gained international traction in 2021, and their popularity has increased dramatically, mostly in North America and Europe. We estimate the category to be worth over $3.3bn in 2022, with over 5 million active users. This report looks at international development of the category and addresses some burning questions related to its future, taking into consideration main consumer drivers (convenience and ease of use coupled with a lower trial cost of vaping compared with the price of starter kits) and environmental concerns.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Global disposables market
  4. Brand and product offer
  5. Top brands
  6. Product characteristics
  7. Pricing evolution
  8. Reasons for and against the use of disposable devices

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