Technology and Innovation

JT shows two new higher-temp HnB devices for Japan

21st January 2019 - News analysis |

Japan Tobacco (JT) is launching two new heat-not-burn (HnB) devices in the Japanese market on 29th January as it tries to catch up with Philip Morris International (PMI)’s IQOS and British American Tobacco (BAT)’s Glo in its home territory.
The new devices will heat tobacco to higher temperatures than JT’s existing Ploom Tech, delivering stronger tastes, something consumers have called for, according to a company spokesperson.

BAT announces two new e-cig models with new blade technology

28th December 2018 - News analysis |

British American Tobacco (BAT) has announced the launch of two new models of electronic cigarette that will be added to the company’s vaping portfolio.
The devices, called iSwitch and iSwitch Maxx, are the first to use efficient puretech blade technology, rather than the traditional coil and wick heating system.

Japan takes the lead – but is heated tobacco equally hot everywhere?

10th November 2017 - Market reports , Topic market reports |

Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.