Global Trends survey details slowdown in growth of global vaping market

Vaping products have continued to take a share of the worldwide retail market away from smokable tobacco over the past three years, with sales of combustible cigarettes declining by 5% – but the rate of growth of e-cigarettes has slowed.

Date for 2020 released by the Philip Morris International (PMI) funded Foundation for a Smoke-Free World in its Global Trends in Nicotine report showed that the total retail market for vaping products stood at $21.1bn in 2020, corresponding to 2.5% of the total value of the “global nicotine ecosystem”.

Conventional cigarettes retain a strong overall dominance. But the report highlights that alternatives represent a “significant investment focus among the leading international manufacturers”.

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Antonia Di Lorenzo

Assistant news editor/senior reporter

Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

The global e-cigarette market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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Global Trends survey details slowdown in growth of worldwide vaping market

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