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Market Research

Big Tobacco encouraged by research on heat-not-burn

7th December 2015 - News analysis |

Are big tobacco companies starting to favour heat-not-burn technology over e-cigarettes? While none has shown any signs of overtly stepping away from e-cigs, and such a move is unlikely, much enthusiasm and investment within the tobacco industry seems to be going toward heat-not-burn.

The not-so-noxious weed: how e-cig companies could lead in cannabis

14th October 2015 - News analysis |

39 U.S. states and the District of Columbia have laws that legalise and/or decriminalise marijuana use or possession to various extents. E-cig companies are well positioned to enter the emerging marijuana market because of their technical expertise and intimate knowledge of the science behind vaporisers, and several types of cannabis-compatible vaporisers, or “c-cigs”, may succeed in the U.S. market.