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Marketing & retailing

Italy: vape store geographical breakdown and analysis

Written by Dario Galvagno || 15th September 2017 || Market reports , Marketing & retailing |

Europe
Italy
Market Research
Marketing and Retailing
Market reports
Marketing & retailing
Our research on Italian e-cig retailers has revealed that the region around Rome is Italy’s most developed vape store market, with more than four times as many vape stores per inhabitant than the lowest-density areas. There may be...

E-liquid and open-system hardware distribution in France

Written by Migle Malinovskyte || 7th July 2017 || Market reports , Marketing & retailing |

Europe
France
Companies
Market Research
Marketing and Retailing
Market reports
Marketing & retailing
French e-liquids make up around 85% of the total French market, according to our recent vape store survey, which gathered responses from 165 store managers throughout April and May 2017. The remaining 15% of the market is shared...
Children and tobacco ads - Boston Public Library

Young people ‘remember e-cig ads better than tobacco advertising’

Written by Freddie Dawson || 30th May 2017 || Marketing & retailing , Regulatory briefing |

North America
United States
Marketing and Retailing
Public Health and Medicine
Marketing & retailing
Regulatory briefing
A new study shows that e-cigarette advertising is more successful at creating brand awareness among young Americans than other tobacco-related advertising, and appears to suggest that light regulation could make e-cig ads a route towards...

Vape store photo gallery: Italy

Written by ECigIntelligence || 1st May 2017 || Marketing & retailing |

Europe
Italy
Marketing and Retailing
Marketing & retailing
Italian vape stores generally make the use of shop windows by means of various promo materials. This works for both chains and individual...

Taking e-cig advertising outdoors

Written by Freddie Dawson || 26th April 2017 || Market reports , Marketing & retailing |

EU
Europe
United Kingdom
Marketing and Retailing
Regulation and Legislation
Market reports
Marketing & retailing
Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?...

‘Cool and satisfying’ – studies reveal the real reasons why people vape

Written by Daniel Mollenkamp || 13th March 2017 || Business briefing , Marketing & retailing |

North America
United States
Public Health and Medicine
Business briefing
Marketing & retailing
The “social image” of vaping may have overtaken smoking cessation as the most popular reason for using e-cigarettes – which many find more satisfying than smoking. Those are the striking conclusions of two recent studies of the perception...

ECigIntelligence online tutorial makes sense of UK advertising law

Written by ECigIntelligence || 12th January 2017 || Marketing & retailing , Regulatory briefing |

EU
United Kingdom
Companies
Regulation and Legislation
Marketing & retailing
Regulatory briefing
ECigIntelligence has launched a series of professional e-learning courses about key developments in the e-cigarette sector. The first online tutorial tells you all you need to know about e-cigarette advertising in the UK following the implementation of the...
iQOS advertisement - PMI

PMI makes progress with big plans for reduced-risk portfolio

Written by Freddie Dawson || 22nd December 2016 || Business briefing , Marketing & retailing |

Asia
EU
Europe
Italy
Japan
Romania
Russia
Switzerland
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Technology and Innovation
Business briefing
Marketing & retailing
Philip Morris International has expressed optimism about the entire reduced-risk products sector as it launches a new trial of its Mesh closed-system e-cigarette in the UK city of Birmingham....

Totally Wicked told sponsorship is legal, despite crossing borders

Written by Freddie Dawson || 19th December 2016 || Marketing & retailing , Regulatory briefing |

EU
Europe
France
United Kingdom
Companies
Marketing and Retailing
Regulation and Legislation
Marketing & retailing
Regulatory briefing
St Helens rugby league club is to rename its ground the Totally Wicked Stadium in a sponsorship deal which also includes shirt advertising - and could run foul of the European TPD ban on cross-border e-cig sponsorship....
McCarthy peeking - Rupert Colley

E-cigarette researchers outraged by charities’ “threatening” letters

Written by Freddie Dawson || 11th October 2016 || Marketing & retailing , Regulatory briefing |

Belgium
EU
Europe
Public Health and Medicine
Marketing & retailing
Regulatory briefing
Scientists and researchers have said that anti-smoking charities are acting like the anti-Communist zealots of the 1950s McCarthy era in trying to keep them away from an international conference on tobacco and nicotine. One public-health expert said: “The...

UK advertising code could allow e-cig brands to make health claims

Written by Freddie Dawson || 6th October 2016 || Marketing & retailing , Regulatory briefing |

Europe
United Kingdom
Companies
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Marketing & retailing
Regulatory briefing
A new UK government body consultation will look at possibilities for new rules on e-cigarette advertising in the UK including whether limited health claims should be permitted for non-medically licensed e-cigs....
JAC Vapour Stoptober switching - JAC Vapour

JAC Vapour advertising is linked to UK smoking cessation campaign

Written by Freddie Dawson || 4th October 2016 || Business briefing , Marketing & retailing |

Europe
United Kingdom
Companies
Marketing and Retailing
Public Health and Medicine
Regulation and Legislation
Business briefing
Marketing & retailing
Scottish e-cig brand JAC Vapour is looking to take advantage of the growing support for e-cigarettes from Public Health England (PHE) by running an advertising promotion tied in to a national smoking cessation campaign....
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