Marketing & retailing

CDC ads are aimed at tobacco, not vaping (will anyone notice?)

Written by Freddie Dawson || 31st March 2015 || Marketing & retailing , Regulatory briefing |

North America
United States
Policy and Politics
Public Health and Medicine
Marketing & retailing
Regulatory briefing
A new advertising campaign from the U.S. Centers for Disease Control and Prevention (CDC) has sent shock waves through the e-cigarette sector, with many claiming it demonstrates official bias against the products. But is that a fair reading...

E-cigarette ads could increase smokers’ desire for tobacco

Written by Freddie Dawson || 26th March 2015 || Marketing & retailing , Regulatory briefing |

Europe
North America
Pennsylvania
United States
Marketing and Retailing
Policy and Politics
Public Health and Medicine
Regulation and Legislation
Marketing & retailing
Regulatory briefing
Vaping in TV commercials may increase smokers’ urge to reach for a cigarette and decrease optimism among those that quit tobacco, a new study from the University of Pennsylvania’s Annenberg School for Communication...