Marketing & retailing

This section encompasses all our news stories, both regulatory and business, that relate specifically to marketing and retailing. A few examples of what you can find are rates of sale, banning of sale and individual company movements. It also includes content about new retail opportunities for e-cigs and related products.

British TV switched off, but Blu’s cattle herder keeps going

Written by Freddie Dawson || 22nd June 2016 || Business briefing , Marketing & retailing |

EU
Europe
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United Kingdom
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Marketing and Retailing
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Marketing & retailing
Last month’s e-cigarette commercials on British TV as part of Blu’s “Just you and Blu” campaign will probably prove to be the last ever in the country, but the Imperial Brands subsidiary is continuing with advertising in...

Online age verification: industry-body members no better than others

Written by Freddie Dawson || 29th May 2016 || Marketing & retailing , Regulatory briefing |

North America
United States
Marketing and Retailing
Policy and Politics
Marketing & retailing
Regulatory briefing
Membership in a trade association is no guarantee that online e-cigarette sellers will adopt measures such as warning labels and age verification, according to a new U.S. study, despite industry bodies often arguing that their members lead the...

Do TV commercials persuade young people to try vaping?

Written by Freddie Dawson || 27th January 2016 || Business briefing , Marketing & retailing , Regulatory briefing |

North America
United Kingdom
United States
Health
Marketing and Retailing
Business briefing
Marketing & retailing
Regulatory briefing
TV ads seen by young people may lead them to start vaping later, researchers claim in a report which is likely to add further fuel to the debate over e-cigarette marketing – a debate where studies that detect...

CDC report on kids and e-cig advertising may be flawed

Written by Freddie Dawson || 12th January 2016 || Marketing & retailing , Regulatory briefing |

North America
United States
Health
Marketing and Retailing
Marketing & retailing
Regulatory briefing
As the advertising spend of U.S. e-cigarette suppliers escalates, they are continuing to use themes such as independence, rebellion and sex to sell their products – and their advertisements are prompting interest among the many young people who...

E-cigarette ads could increase smokers’ desire for tobacco

Written by Freddie Dawson || 26th March 2015 || Marketing & retailing , Regulatory briefing |

Europe
North America
Pennsylvania
United States
Health
Marketing and Retailing
Policy and Politics
Regulation and Legislation
Marketing & retailing
Regulatory briefing
Vaping in TV commercials may increase smokers’ urge to reach for a cigarette and decrease optimism among those that quit tobacco, a new study from the University of Pennsylvania’s Annenberg School for Communication...