
Major brands


Altria earnings slow in Q1 2025 as Njoy halts shipments of Ace to wholesalers
29th April 2025 - News analysis |
Altria reported a slowdown in its earnings for the first quarter of 2025, while its e-cigarette brand Njoy discontinued shipments of Ace to wholesalers as of March 2025

Strong start to 2025 for PMI, with Veev playing ‘an increasingly important role’
24th April 2025 - News analysis |
Philip Morris International reported a positive start to the year in all three smoke-free categories, including an increasing contribution from its vapour brand, Veev

Key global e-cigarette markets database, April 2025
11th April 2025 - Market profile database |
The database is your one-stop source for essential information on the global market, with seven regions covered, including a detailed analysis of over more than 50 countries with significant e-cigarette markets

Asian vape producers may find Trump’s ‘liberation day’ a slow-burning disaster
10th April 2025 - Blogs , News analysis |
After the White House denied the possible suspension of tariffs, the confirmation came yesterday that the president had authorised a 90-day pause for most of the countries receiving them

Lawmaker resigns after lawsuit against Big Tobacco fails…
6th March 2025 - Alerts | Montana, North America, United States |

New York’s vape company case goes above and beyond what the state has to prove
6th March 2025 - Blogs , News analysis |
The state of New York appears to have plenty of evidence against the vaping-related companies it has targeted in its lawsuit, so why would it include questionable accusations?

New York state takes e-cig companies to court over illegal sales of flavoured vapes
5th March 2025 - News analysis |
New York prosecutors have launched what they are calling a “landmark” case against the illegal sale of flavoured vaping products in the US state


Hardware tracker
14th February 2025 - Hardware tracker , Product feature trackers |
The interactive and user-friendly dashboard reveals how technical features of vape hardware kits offered by the leading online retailers have evolved since mid-2019

BAT’s full-year earnings balanced by new categories, with Vuse still leading globally
13th February 2025 - News analysis |
British American Tobacco (BAT) reported a decline in revenues for the year, offset by a positive performance in new categories across all three regions

PMI posts strong 2024 results, with Veev among top three pod brands in Europe
7th February 2025 - News analysis |
Philip Morris International (PMI) achieved positive results last year, with its vaping brand Veev playing a significant role in the company’s smoke-free multi-category strategy

Indonesia: the e-cigarette market, February 2025
5th February 2025 - Country market reports , Market reports |
This report aims to offer insights into retail channel evolution, top hardware and e-liquid brands and consumer preferences regarding nicotine strengths and flavours in e-liquids

Health New Zealand gets Relx vapes for stop-smoking efforts amid RLX scrutiny…
3rd February 2025 - Alerts | Australasia, New Zealand |

South African e-cig companies on youth vaping concerns vs adult harm reduction
3rd February 2025 - News analysis |
Vaping companies face ethical and legal challenges as they navigate an increasingly complex market and attempt to grow market share without attracting accusations that they are exacerbating the youth vaping epidemic

Altria revises outlook amid Njoy patent battle, despite smoke-free segment gains
30th January 2025 - News analysis |
Altria released its fourth-quarter and full-year financial results today, revealing progress and ongoing challenges in its business strategy – particularly concerning the acquisition of its e-cigarette brand, Njoy

ITC rules Njoy infringed on Juul patents and imposes import ban…
30th January 2025 - Alerts | North America, United States |

US Supreme Court case reveals key point: the FDA believes vaping could save lives
29th January 2025 - News analysis |
The US FDA vs RJ Reynolds case at the Supreme Court brought up an important point: the FDA believes vaping could save lives, as it represents a less risky product on a continuum of risk

Juul takes 4-3 lead in ongoing patent battle with Njoy…
24th January 2025 - Alerts | North America, United States |

Reynolds challenges FDA PMTA denial in Supreme Court case…
23rd January 2025 - Alerts | North America, United States |


Agile companies stand to gain amid UK regulatory headwinds, says Supreme
27th November 2024 - News analysis |
Agile companies will benefit from regulatory adversity, according to Supreme. The multi-product retailer expects the proposed UK vaping tax to lead to consolidation in the market


Imperial Brands reports strong financials with surge in vape products, NGP growth
19th November 2024 - News analysis |
Imperial Brands unveiled its 2024 full-year financial results, calling attention to significant strides in the next-generation product (NGP) category, with vaping leading the charge

Ispire expands global footprint in the vaping market despite fall in revenue
12th November 2024 - News analysis |
US-based vaping company Ispire Technology has reported its fiscal first-quarter 2025 results, underscoring significant developments in its vaping and nicotine product offerings

PMI granted judicial protection to import e-cigs…
7th November 2024 - Alerts | Mexico, North America |

Njoy momentum reflects Altria’s focus on expanding reduced-risk-product offering
4th November 2024 - News analysis |
Altria’s third-quarter results underscored significant growth in its reduced-risk portfolio, with the Njoy brand leading the way and broadening its retail footprint

Canadian Big Tobacco settlement plan could become largest outside the US
25th October 2024 - News analysis |
Three tobacco giants may solve a long-running litigation in Canada through a mediated settlement deal that would compensate people affected by tobacco-related diseases, as well provinces and territories, with a total CAD32.5bn (USD23.5bn)

Big Tobacco’s brand-building recipe: what’s the missing ingredient for vapes?
24th October 2024 - Blogs , News analysis |
November will mark ten years since Iqos was launched in Japan. And as the third-quarter results of Philip Morris International show, the last ten years have been quite the story in the product’s global brand-building

Smoke-free products on way towards making up the majority of PMI’s sales
23rd October 2024 - News analysis |
Philip Morris International (PMI) highlighted the performance of its smoke-free products during its third-quarter results presentation, with the category growing to reach 38% of the company’s total net revenue

What has a social media appeals board in Europe got in common with the FSFW?
10th October 2024 - Blogs , News analysis |
A new body for judging social media complaints has been launched in the EU using money originating from Meta, the parent company of Facebook

Imperial sees strong NGP growth, keeps to forecasts ahead of November results
9th October 2024 - News analysis |
Imperial Brands reported trading in line with expectations, driven by robust growth in its tobacco segment and next generation products, as it prepares to give its full-year results in November

Puff Bar sued for false advertising…
8th October 2024 - Alerts | North America, United States |

Supreme still investing in rechargeable pods while also looking beyond vaping
27th September 2024 - News analysis |
UK consumer goods company Supreme says it will keep investing in rechargeable pods as it issued its trading statement for the first half of the 2025 financial year, which ends this month

Vaping among US teens drops to ten-year low, annual youth tobacco survey finds
10th September 2024 - News analysis |
The use of e-cigarettes among teenagers in the US has hit its lowest level in a decade, as the number of young vapers in the country dropped by half a million in the past year

Altria and Njoy respond to ITC’s initial ruling in Juul patent infringement case
29th August 2024 - News analysis |
Altria Group and its subsidiary Njoy have expressed their disagreement with a recent ruling by the US International Trade Commission (ITC) concerning a patent infringement complaint filed by Juul Labs

Elf Bar maker wins appeal to challenge US sales ban in ongoing trademark dispute
27th August 2024 - News analysis |
A US appeals court ruled that Shenzhen Weiboli Technology, the maker of the Elf Bar vape, can challenge a court-imposed order banning the firm from selling its products under the “Elf” trademark in the US

If low-in-nicotine analogues are lower in accuracy, why are nicotine vapes scary?
15th August 2024 - Blogs , News analysis |
Nicotine-free vaping products are not subject to the same regulation as those that contain nicotine, but scientists are not sure that they don’t expose users, especially young ones, to potentially serious health threats

Big Tobacco happy with growth, but no talk of impact from regulatory changes
8th August 2024 - Blogs , News analysis |
All Big Tobacco companies reported growth in their smoke-free segments, reflecting a trend towards diversification from traditional cigarettes, though none have addressed the regulatory environment and its potential impact on future earnings

Altria tripled Njoy’s footprint in Q2 and secured premium positioning at retail
31st July 2024 - News analysis |
Altria reported encouraging results for its e-cigarette brand Njoy, as well as rapid expansion of in-store distribution in the second quarter of 2024. It said it strengthened Njoy’s supply chain and tripled its footprint

BAT CEO offers his view on half-year results…
29th July 2024 - Alerts | North America, United States |

Minnesota takes Big Tobacco to court for millions the US state claims it is owed
29th July 2024 - News analysis |
Tobacco companies are trying to get out of obligations to pay agreed settlements over illicit marketing practices, officials in Minnesota allege, and the state is taking companies to court over attempts to minimise payments

BAT expects new launches to accelerate H2 performance, after revenue drop in H1
25th July 2024 - News analysis |
British American Tobacco reported a drop in first-half revenue, offset by the continued growth of new categories. BAT expects new-category revenue to be weighted in the second half of 2024, driven by phased launches

PMI’s smoke-free expansion continues, Veev One sees ‘strong traction’ in Europe
24th July 2024 - News analysis |
Philip Morris International recorded a multi-category, smoke-free expansion in the first half of the year. Its Veev vaping products have become the closed-pod leader in five European markets within 12 months of launch

Reasons still no clearer in wake of FDA approval of Njoy menthol e-cig products
16th July 2024 - News analysis |
Following the unexpected approval of Njoy’s menthol e-cigarette products, it is no clearer whether the decision by the US Food and Drug Administration was down to science or politics

PMI invests $600m in new Colorado manufacturing facility…
16th July 2024 - Alerts | Colorado, North America, United States |

Reynolds in US launches nicotine-free flavoured vapes amid regulation vacuum
5th July 2024 - News analysis |
Reynolds American has launched a new nicotine-free disposable vape that currently doesn’t need to obtain authorisation from the Food and Drug Administration (FDA) to be marketed in the US

Ten lessons learned over ten years of covering the novel nicotine industry
4th July 2024 - Blogs , News analysis |
In this part of a series of articles celebrating the tenth anniversary of Tamarind Intelligence, our editorial director shares ten things he’s learned about the sector in the last decade

Supreme matches profit forecasts and says it’s not afraid of vaping restrictions
3rd July 2024 - News analysis |
Supreme nearly doubled its adjusted operating profits in the financial year ended on 31st March – partly driven by the growth of its vaping division and its distribution of disposable e-cig brands
