Regulatory and market intelligence for the e-cigarette sector
All of our independently researched analysis of the major e-cigarette brands can be accessed from this page.
Read the latest news impacting the big market players from British American Tobacco to Juul. Get a broad overview on how the big brands are shaping the market with our market reports, surveys, data, briefings and infographics. It’s all here.
The now-controversial link between Big Tobacco and Formula 1 racing is being renewed, with tie-ups between two leading teams and two tobacco giants facing legal scrutiny
Executives at Philip Morris International (PMI) say the company closed out a “challenging” year with a “robust” performance, with a net revenue of $29.6bn in 2018, up 3.1% on the previous year
The 2018 results from the Altria Group, announced this week, revealed a slump in sales of combustibles, as company turns its attention to alternative sectors for continued growth
E-liquids made by independent British manufacturer Vape Dinner Lady are to become available in more mainstream high-street shops across the UK with a deal to supply convenience store chain Spar
The US International Trade Commission (ITC) is investigating 23 companies, including five in China and one in Uruguay, for US patent infringement of Juul’s e-cigarette cartridges and components
The two leading brands in the vaping and heated tobacco sectors, Juul and Philip Morris International (PMI), are both engaged in active fights with Chinese companies over their intellectual property rights
Effective use of social media may have been responsible for Juul’s remarkable success in the US e-cig market, suggests a new report that correlates the brand’s sales with its profile on YouTube, Instagram and Twitter
Blu are getting ready to launch a new advertising campaign in the United Kingdom, possibly featuring feature pop-up stores, brand ambassadors, sampling teams and outdoor advertising
Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy
Consumers preferences and brand choices are constantly changing and the vaping industry is no exception. As a relatively new market sector, it’s still developing and even more subject to change than more mature industries so consumers won’t necessarily remain loyal to particular brands.
Recently it has been shaped by the impact of the EVALI outbreaks in the US, followed by Covid-19, which reshaped consumers’ buying patterns and brand choices in a major way, impacting retail outlets and online vape stores on a global scale.
Despite these challenges, there still remains a hardcore of e-cigarette consumers and it’s inevitable that more consumers will move away from smoking to join them in future. Which brands will they be buying in future? And where will they buy them from? We’ll keep you posted.
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