Celebrating our 10th anniversary – Unlock our special offer today

Major brands

Harm-reduction strategies: how much action lies behind the talk?

1st June 2022 - Blogs |

Most tobacco companies are keen to be seen supporting the concept of harm reduction, especially through reduced-risk products like e-cigarettes, heat-not-burn and pouches. But how far is their support for the idea actually having an effect on their activities right now, as well as their future direction?