Market and regulatory data for the vapour sector in Italy

Italy: the e-cigarette market, January 2024

Written by Jonathan Darnell | 9th January 2024

This report analyses the current state of the Italian vaping market, how it differs from other leading European markets, and how it has changed over the past year ...

An analysis of ECigIntelligence's disposable e-cigarette tracker

Written by Lucas Tremlett | 23rd November 2023

This report takes a dive into data found in ECigIntelligence’s disposable e-cigarette tracker, looking at features such as price, flavours, nicotine strength and technical features ...

International trade in the vape sector: focus on Asia, the US, and Europe

Written by Mercedes Gorgni | 22nd November 2023

This report draws a broad overview of trade flows and identifies prevailing trade trends within the global e-cigarette industry ...

E-cig hardware: an analysis of trends in the world's biggest vape markets

Written by Lucas Tremlett | 18th May 2022

This report examines some findings from ECigIntelligence’s hardware tracker. It presents market insights taken from the data, allowing the analysis of trends in the world’s leading vape markets ...

Italy: the e-cigarette market, May 2022

Written by Lucas Tremlett | 5th May 2022

This report analyses the current state of the Italian vaping market, how it differs from other leading European markets, and how it has changed over the past year ...

Italy: market snapshot, May 2022

Written by Lucas Tremlett | 4th May 2022

This market snapshot for Italy covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

Market report: global online e-cigarette traffic

Written by Stefan Plesa | 3rd January 2022

This report analyses traffic to online vape retailers around the world, identifying the top markets for internet sales, including from countries where such sales are officially banned ...

Consumer survey report: expenditure on hardware decreases in Italy

Written by Lucas Tremlett | 1st November 2021

Following our more general report general market trends and patterns, this report analyses patterns of hardware and e-liquid usage among vapers in Italy ...

Consumer survey report: Italian vaping population growth continues to slow

Written by Lucas Tremlett | 7th October 2021

This report analyses the general characteristics, trends and attitudes of vapers in Italy. In-depth reports on hardware and e-liquids will be published separately ...

Snapshot: Italy, February 2021

Written by Carlo Infurna | 22nd February 2021

This market snapshot for Italy covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

General market report: Italy's unstable market

Written by Carlo Infurna | 15th February 2021

The Italian vaping market has been volatile in recent years due to internal and external factors – fast-changing regulatory and taxing environments, plus EVALI and Covid-19. This report takes a general look at the market...

Retail channels report: Italian market adapts quickly to changing situation

Written by Carlo Infurna | 26th January 2021

This report examines the Italian market in relation to recent crises, and expands our 2019 analysis into the other two main distribution channels of the Italian market: online retailers and tobacconists ...

COVID-19 online markets tracker

Written by Hèctor Rodríguez Tubau | 14th August 2020

This interactive tracking tool presents online traffic changes in the vape retail sector across 32 countries, including analysis of total online traffic evolution per country, total regional online traffic by retailer type, and changes in...

Total traffic change to online vape retailers, February-March 2020

Written by Eva Antal | 4th May 2020

This report looks at the changes in online retail channels for e-cigarette products over the early period of the COVID-19 crisis in four major markets: France, the US, Italy and the UK ...

Consumer survey report: advanced kits mostly bought online in Italy

Written by Carlo Infurna | 31st March 2020

This report is one of a series of studies coming from a survey carried out in Italy in February 2020 by ECigIntelligence, specifically focusing on hardware usage patterns of Italian vapers and which devices they...

Consumer survey report: Puff is the most common e-liquid brand in Italy

Written by Carlo Infurna | 25th March 2020

This report is one of a series of studies from our online survey carried out in February 2020. It explores Italian consumer e-liquid preferences, choices and behaviours based on a sample of over 500 respondents...

Consumer survey report: vaping population growth slows in Italy

Written by Carlo Infurna | 19th March 2020

This report is focused on general characteristics, patterns and attitudes of Italian vapers. It is based on an online survey carried out in February 2020 with the help of industry players, specialist forums, blogs, magazines...

TPD notification report: Italy notified products in recovery

Written by Carlo Infurna | 24th February 2020

This market report covers the latest update of the Italian notification list that was published in November 2019, analysing the impact of the recent tax changes as well as discussing similarities and differences to previous...

Independent stores dominate: Italy market report

Written by ECigIntelligence | 6th June 2019

With recent changes to legislation and taxation effecting Italy's e-cig industry, we take an in-depth look at the country's vape stores ...

Two brands battle for shelf space: Italy heated tobacco market report

Written by ECigIntelligence | 6th June 2019

In the growing Italian heated tobacco market two big brands are vying for shelf-space: IQOS and Glo ...

Market set to grow as regulations eased: Italy market report

Written by ECigIntelligence | 22nd May 2019

In our latest look at the Italian market we investigate the impact of recent regulatory changes on the industry and vaping population ...

Snapshot: Italy, May 2019

Written by ECigIntelligence | 21st May 2019

This market snapshot for Italy covers key indicators: recent, present and forecast market size; regulation level; an overview of the top available brands, form factors, retail distribution, prices and affordability ...

From cigarettes to vaping — the factors for change

Written by Eva Antal | 26th September 2018

In this report we compares data on six countries – the UK, France, Italy, the US, Russia, and Germany – to identify factors that impact consumer choice when switching to vaping, including the range of...

Number of new users falling:
Italy vape store survey

Written by Nicolás Leonardo Dejtiar | 9th August 2018

Our latest survey of Italian vape stores breaks down numbers of customers and their expenditure into new and habitual users, notes regional variations and differencesn between high and low footfall areas ...

Rise in products available online: Italy market report

Written by ECigIntelligence | 2nd May 2018

In our latest look at the Italian market, ECigIntelligence has studied the latest prices and range of products for hardware products online and compared them with Q4 of 2017 ...

Six key markets: online hardware in the US, UK, Russia, France, Germany and Italy

Written by ECigIntelligence | 25th April 2018

ECigIntelligence presents cross-country analysis of Q4 2017 for the hardware categories, covering all the basic and advanced starter kits, mods, tanks and rebuildable atomisers (RBAs) ...

Italy vape store survey: uncertainty growing but stores still optimistic

Written by ECigIntelligence | 21st March 2018

The latest ECigIntelligence survey reveals Italian vape stores think the new regulatory framework will have a negative impact on their business, but they remain optimistic ...

Shrunk by regulation, but going steady: Italy market report

Written by ECigIntelligence | 15th March 2018

Our latest report on the state of the e-cigarette market in Italy finds that strict regulation has caused a fall in the size of the market – but not as steep as the fall in...

Hardware in Italy: new quarterly online price tracking

Written by ECigIntelligence | 6th February 2018

ECigIntelligence tracked the online pricing of hardware products on the top five visited e-cigarette websites in Italy. The tracking will be conducted on a quarterly basis and the comparative top line results presented, as here...

Shake and vape products represent almost third of Italian online market

Written by ECigIntelligence | 5th January 2018

In our latest look at the Italian market, we find that ready-to-use e-liquids, especially 10ml bottles, are the most common bottle sizes stocked on the top five websites, while 28% of the e-liquid products found...

How PMI creates brand awareness for IQOS in Italy

Written by ECigIntelligence | 22nd November 2017

PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers? ...

Italy consumer survey: low-nicotine e-liquids prove most popular

Written by ECigIntelligence | 22nd November 2017

Our consumer survey took place from September to October 2017. Most respondents were ex-smokers, with around a third vaping for more than two years. The majority of our respondents where male and aged between 25...

Italy vape store survey: e-liquids drive revenues

Written by ECigIntelligence | 11th October 2017

In our latest look at the Italian market, we find sales of e-liquids generate around 45% of revenue. Tobacco and fruits are reported as the most popular flavours, while the e-liquid sector appears dominated by...

Italy: where the e-liquid manufacturers are and what they make

Written by ECigIntelligence | 4th October 2017

ECigIntelligence’s survey of Italian e-liquid manufacturers finds most are based in the north, around Milan and Turin, while a few take advantage of favourable conditions in neighbouring countries ...

Italy: vape store geographical breakdown and analysis

Written by ECigIntelligence | 15th September 2017

Our research on Italian e-cig retailers has revealed that the region around Rome is Italy’s most developed vape store market, with more than four times as many vape stores per inhabitant than the lowest-density areas....

Italy: big three franchised chains dominate vape store market

Written by ECigIntelligence | 23rd August 2017

Three vape store chains have emerged as the leading brands in Italy, growing by more than 10% in a year, and representing more than a third of all vape stores in the country ...

Product mix in the Italian market: new insight from TPD notifications

Written by ECigIntelligence | 30th July 2017

Figures for product notifications to the Italian health ministry under European TPD regulations enable us to make some interesting observations on the country's e-cigarette market ...

Italy: top five online retailers keep a stable leadership position

Written by ECigIntelligence | 26th July 2017

In our latest look at the Italian market, we find that online remains an important channel in2017, with a significant increase in traffic over 2016 reflecting increased e-cig usage during this period. The top 10...

Heated tobacco: expanding the market for reduced-risk nicotine?

Written by ECigIntelligence | 23rd June 2017

Heat-not-burn could compete with e-cigarettes for consumer attention, but it may also attract new users. What progress has the recent spate of launches made, and what might the future hold?...

E-cig price patterns compared across six key markets

Written by ECigIntelligence | 3rd May 2017

ECigIntelligence compares the prices of six e-cig products - hardware and e-liquids - across six key markets: France, Germany, Italy, the UK, the U.S. and...

Italy: e-liquids drive sales as big cities find more new customers

Written by ECigIntelligence | 1st May 2017

Key findings of our Italian survey include that estimated daily revenues of Italian vape stores vary between €300 and €1500; and that stores located in more populated cities seem to be getting more new customers...

Italy: U.S. competition to home-grown brands

Written by ECigIntelligence | 13th March 2017

We take a detailed look at Italy's well developed e-liquid market and find a good number of companies either producing e-liquids or offering their own e-liquid brands, but facing competition in their home market from...

Italy: online sales lead the way

Written by ECigIntelligence | 21st February 2017

In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during...

Italy: rise in vape store popularity could boost offline sales

Written by ECigIntelligence | 5th December 2016

What is a typical Italian vape store like, who are its typical customers, and what do they buy? We went out into the streets of Rome and Verona to find...

Heat-not-burn products show rise in sales as more launches planned

Written by ECigIntelligence | 15th November 2016

This report is a brief overview of some of the key heated tobacco and hybrid products that are already on the market or are soon to be launched, including data on sales volumes and details...

Italy: price drop helps to triple vaping population

Written by ECigIntelligence | 2nd November 2016

In this report ECigIntelligence looks at the state of the market in Italy - a market that is recovering following a crash in 2014. The Italian market is also seeing Big Tobacco firms moving in...

Vape store photo gallery: Italy

Written by Lorraine Mullaney | 15th July 2016

Italy is famous for its style and its vape stores are no exception. Browse through our photo gallery of shop fronts and e-cig...

In depth: Solaris & JAI cigalikes in Spain, Italy & France

Written by David Attwood | 28th May 2015

Big Tobacco is re-entering the Spanish, Italian and French markets with cigalikes. Why are they doing this and what will the end result be?...

Infographic: comparing e-cig and tobacco prices in Europe

Written by Barnaby Page | 16th April 2015

How do the costs of vaping and smoking compare around Europe? Our data shows the typical extra cost of a pack of cigarettes, compared with 10ml of e-liquid, in major European...

In depth: global e-cigarette taxation policies and rates

Written by ECigIntelligence | 9th January 2015

United States: federal • United States: individual states • Italy • Portugal • South Korea • E-cigarettes and “sin...

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