Marketing & retailing analysis of the e-cigarette sector

British TV switched off, but Blu’s cattle herder keeps going

Written by Freddie Dawson | 22nd June 2016

Last month’s e-cigarette commercials on British TV as part of Blu’s “Just you and Blu” campaign will probably prove to be the last ever in the country, but the Imperial Brands subsidiary is continuing...

Australian watchdog takes retailers to court over safety claims

Written by Freddie Dawson | 21st June 2016

Two e-cigarette retailers face Australian court proceedings after the country’s consumer watchdog filed charges alleging they had made false and misleading claims about the safety of their...

All UK “lite” brands will have to change their names

Written by Freddie Dawson | 17th June 2016

All British e-cigarette brands marketed as “lite” will have to change their names in order to comply with the EU Tobacco Products Directive (TPD), at an estimated cost of £23m (€30m,...

Altria praised for handling of Green Smoke product recall

Written by Freddie Dawson | 13th June 2016

Altria subsidiary Nu Mark has successfully launched a recall for some of its Green Smoke chargers. But is all of the industry ready to act if things go suddenly wrong?...

Can social media shed light on the state of vaping?

Written by Freddie Dawson | 8th June 2016

Two new studies have set out to demonstrate the assistance that mass data sets from the Internet can give to future e-cigarette...

Online age verification: industry-body members no better than others

Written by Freddie Dawson | 29th May 2016

Membership in a trade association is no guarantee that online e-cigarette sellers will adopt measures such as warning labels and age verification, according to a new U.S. study, despite industry bodies often arguing that their...

Studies on youth and advertising rely on already-familiar data

Written by Freddie Dawson | 26th May 2016

Two new studies on the correlation between youth vaping and e-cigarette advertising are likely to be used to support calls for regulation of marketing – but they may add less to the debate than they...

Point-of-sale restrictions “could be overkill, despite youth vaping link”

Written by Freddie Dawson | 15th April 2016

A new study has shown some relation between e-cigarette point-of-sale (POS) advertising and youth uptake of e-cigs. But the authors urge people to not jump to conclusions because of the results....

Clear leaders emerging as U.S. online traffic patterns settle down

Written by Freddie Dawson | 30th March 2016

Consistent patterns in Website traffic could be a sign that the U.S. online e-cigarette sector is maturing, a new ECigIntelligence report...

State advertising restrictions running into constitutional problems

Written by Freddie Dawson | 25th March 2016

Attempts to regulate e-cigarette advertising in some U.S. states are falling foul of constitutional law, a new ECigIntelligence in-depth report...

New vape stores help keep Britain’s shopping streets alive

Written by Freddie Dawson | 23rd March 2016

Vape stores are helping revitalise Britain’s shopping streets, according to a new...

British city council to advocate vaping on No Smoking Day

Written by Freddie Dawson | 9th March 2016

Bristol City Council is openly advocating for the use of e-cigarettes as part of nicotine replacement therapy proceedings, marking a change from normal local government views on e-cigs....

Researchers developing automated tweet collection tool

Written by Freddie Dawson | 4th March 2016

A team of U.S. researchers are in the process of creating a system for collecting e-cigarette data from Twitter. The group has set up a series of algorithms that enable a computer program to automatically...

UK firms concerned over lack of advertising guidance

Written by Freddie Dawson | 1st March 2016

E-cig firms are upset over a lack of clarity on what might be allowable on websites post UK TPD implementation....

Majority of retailers still selling to under-18s

Written by Freddie Dawson | 1st March 2016

An operation by Trading Standards officers in the UK town of Plymouth found that 9 out of 15 retailers still sold e-cigarette products to customers under the age of 18....

Which is the biggest e-cig brand? It’s not an easy question

Written by Freddie Dawson | 18th February 2016

Analysis of new data from Nielsen in the UK shows how difficult it is to establish with certainty which companies are leading the e-cigarette...

Advertising “increases awareness, but not adoption” of e-cigs

Written by Freddie Dawson | 17th February 2016

A new study has shown that e-cig advertising, particularly on TV, has created an impression on smokers but has had little actual impact on e-cigarette uptake....

“Retweeting may be hazardous to public health” – study

Written by Freddie Dawson | 14th February 2016

Public-health authorities should monitor e-cigarette firms on social media more closely to prevent non-vapers being tempted into trying nicotine products, new research...

Do TV commercials persuade young people to try vaping?

Written by Freddie Dawson | 27th January 2016

TV ads seen by young people may lead them to start vaping later, researchers claim in a report which is likely to add further fuel to the debate over e-cigarette marketing – a debate where...

CDC report on kids and e-cig advertising may be flawed

Written by Freddie Dawson | 12th January 2016

As the advertising spend of U.S. e-cigarette suppliers escalates, they are continuing to use themes such as independence, rebellion and sex to sell their products – and their advertisements are prompting interest among the many...

U.S. vape shops focus on customer experience in-store

Written by Freddie Dawson | 15th December 2015

A new report highlights the importance of seating and the creation of a “vape lounge” experience in U.S. vape...

Pax to stop using advertising models who look under 30

Written by Freddie Dawson | 7th August 2015

Pax Labs will ensure all future advertising campaigns feature models that look more than 30 after hearing feedback from its first Juul e-cigarette campaign....

TV, point of sale dominate European e-cigarette advertising

Written by Freddie Dawson | 30th June 2015

European consumers see TV ads for e-cigarettes nearly as often as point-of-sale promotions, but there is a significant divide between east and west in terms of frequency and impact, according to a new...

CDC ads are aimed at tobacco, not vaping (will anyone notice?)

Written by Freddie Dawson | 31st March 2015

A new advertising campaign from the U.S. Centers for Disease Control and Prevention (CDC) has sent shock waves through the e-cigarette sector, with many claiming it demonstrates official bias against the products. But is that...

E-cigarette ads could increase smokers’ desire for tobacco

Written by Freddie Dawson | 26th March 2015

Vaping in TV commercials may increase smokers’ urge to reach for a cigarette and decrease optimism among those that quit tobacco, a new study from the University of Pennsylvania’s Annenberg School for Communication...

Consumers who see e-cig ads more likely to trust products

Written by Freddie Dawson | 17th March 2015

TV and radio advertising has a strong effect on consumers’ perceptions of e-cigarette safety, new research...

Medical supporters of e-cigs rally for social media campaign

Written by Freddie Dawson | 18th February 2015

A new initiative seeking to unite scientific and medical supporters of e-cigarettes is planning a “thunderclap” through social media this...

Totally Wicked targets hearts and minds in TPD conflict

Written by Freddie Dawson | 5th February 2015

UK e-liquid producer Totally Wicked is hoping to drum up support for its challenge to the European Union’s Tobacco Products Directive (TPD) through a new...

NJOY is top brand in U.S. stores, while Ten Motives leads in UK

Written by Freddie Dawson | 4th February 2015

The latest analyses of the U.S. and UK e-cigarette markets have put new brands on top. Who leads two of the most important e-cig markets in the world?...

Best e-cig advertising “doesn’t stress resemblance to tobacco”

Written by Barnaby Page | 17th June 2014

The most successful e-cigarette advertising emphasises the category’s differences from tobacco, rather than similarities, a new U.S. study has...

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