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U.S. consumer survey 2017: mostly mods, replacing tobacco

Written by Tim Phillips || 11th May 2017 || Market reports |

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An online survey was carried out on U.S. e-cigarette consumers by ECigIntelligence between October 2016 and January 2017 in the U.S. The survey was carried out with support from consumer association CASAA (Consumer Advocates for Smoke-Free Alternatives Association)...

Domestic brands dominate the market in France

Written by Migle Malinovskyte || 11th May 2017 || Market reports |

Europe
France
Market Research
Market reports
In this look at the French market, we find the most common daily vape store revenue is less than €500.The e-liquid market is also dominated by French brands, led by Alfaliquid, Pulp and...

Fruit flavours remain favourite among UK vapers

Written by Stavroula Anastasopoulou || 9th May 2017 || Market reports |

England
Europe
United Kingdom
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In our latest look at the UK market, we find estimated daily revenues of British vape stores vary, mainly between £500 and £1,500. Stores in more populated cities do not seem to be getting more customers than those...

Survey finds U.S. e-liquid market fragmented as pessimism grows

Written by David Attwood || 3rd May 2017 || Market reports |

North America
United States
Market Research
Market reports
The US Vape Store Survey is an ongoing joint project of ECigIntelligence and the Smoke-Free Alternative Trade Association (SFATA). The first survey was conducted in December 2015. This latest survey took in vape stores across the U.S. from...

How preferences for e-liquid flavours differ

Written by Tim Phillips || 3rd May 2017 || Market reports |

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Flavour preferences among e-cigarette users differ markedly between different countries, different hardware devices and between types of users....

E-cig price patterns compared across six key markets

Written by ECigIntelligence || 3rd May 2017 || Market reports |

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France
Germany
Italy
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Russia
United Kingdom
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ECigIntelligence compares the prices of six e-cig products - hardware and e-liquids - across six key markets: France, Germany, Italy, the UK, the U.S. and...

Italy: e-liquids drive sales as big cities find more new customers

Written by ECigIntelligence || 1st May 2017 || Market reports |

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Italy
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Key findings of our Italian survey include that estimated daily revenues of Italian vape stores vary between €300 and €1500; and that stores located in more populated cities seem to be getting more new customers than those located...

Taking e-cig advertising outdoors

Written by Freddie Dawson || 26th April 2017 || Market reports , Marketing & retailing |

EU
Europe
United Kingdom
Marketing and Retailing
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Marketing & retailing
Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?...

Ireland: stores drive sales as numbers grow

Written by Stavroula Anastasopoulou || 25th April 2017 || Market reports |

Europe
Ireland
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The Republic of Ireland’s market is based on open system products. Vapers who are using cigalike products more and more are turning to ego style kits. The majority of sales are driven through vape stores. The vaping population...

UK e-liquid market dominated by American brands

Written by Stavroula Anastasopoulou || 12th April 2017 || Market reports |

England
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Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium as a description...

Belgium: online sales ban benefits French firms

Written by ECigIntelligence || 11th April 2017 || Market reports |

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In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having...

U.S. manufacturers look toward pods to close market gap

Written by Daniel Irwin-Brown || 28th March 2017 || Market reports |

North America
United States
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Pods are a new hardware category which aim to fill the gap in the U.S. market between the traditional products on offer. In this March 2017 report, we see that the key concept is to close the gap...
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Hungary: strict new regime comes down hard

Written by ECigIntelligence || 22nd March 2017 || Market reports |

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Europe
Hungary
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ECigIntelligence looks at state of the e-cigarette market in Hungary following transposition of the European TPd and the imposition of the strictest regulatory regime in Europe, with online sales banned and bricks-and-mortar sales restricted to nationally registered...

Denmark: TPD changes set to boost sales

Written by ECigIntelligence || 22nd March 2017 || Market reports |

Denmark
Europe
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In 2016 the EU Tobacco Products Directive (TPD) came into force, and the compulsory pharmaceutical licensing of nicotine containing e-cigs and e-liquids ended. This means vape stores and other bricks-and-mortar retailers are now allowed to stock nicotine-containing products,...
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Italy: U.S. competition to home-grown brands

Written by ECigIntelligence || 13th March 2017 || Market reports |

EU
Europe
Italy
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We take a detailed look at Italy's well developed e-liquid market and find a good number of companies either producing e-liquids or offering their own e-liquid brands, but facing competition in their home market from U.S....

Online tutorial: essential facts about e-cigarettes and the vaping market

Written by ECigIntelligence || 12th March 2017 || E-learning , Market reports |

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Specifically designed for professionals in any field who are new to the e-cig market, this course aims to give you a quick and easy introduction to vaping technology, the market, health issues, types of e-cigarette consumer, and the...

Italy: online sales lead the way

Written by ECigIntelligence || 21st February 2017 || Market reports |

Europe
Italy
Marketing and Retailing
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In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However,...

Austria market offline and fragmented but still developing

Written by Nicolás Leonardo Dejtiar || 9th February 2017 || Market reports |

Austria
Europe
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In this ECigIntelligence report into the Austrian market, we find that an estimated 1.41% of the population are vapers. It is a highly fragmented industry, both in product preferences and distribution, and distribution is based on physical sales...

E-liquid brand strategy varies across leading websites

Written by Daniel Irwin-Brown || 31st January 2017 || Market reports |

North America
United States
Market reports
With the deeming regulations likely to dramatically reduce the range of e-liquid available in the United States, ECigIntelligence looks at the current state of the online market in terms of product...

Australia and New Zealand: personal imports lead the field

Written by ECigIntelligence || 23rd January 2017 || Market reports |

Australasia
Australia
New Zealand
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The sale of e-cigarettes containing nicotine is banned in both Australia and New Zealand. Though there is a grassroots move to change this, both markets are currently led by online imports for personal...

Denmark leads Nordic nations in e-cig market development

Written by ECigIntelligence || 17th January 2017 || Market reports |

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Estonia
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Europe
Finland
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Sweden
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Who sells e-cigarettes in the Nordic countries, and where are they based? We compared the markets in Norway, Sweden, Finland and Denmark, and found Denmark the most highly...

Hobbyists driving success of leading U.S. online sellers

Written by ECigIntelligence || 6th January 2017 || Market reports |

North America
United States
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In 2016, the internet provided one of the most important distribution channels in the U.S., with about 15% of vapers regularly making their e-cigarette purchases online. The percentage was higher among hobbyists, with approximately 50% preferring to buy...

E-liquid tax having negative impact on Portugal market

Written by ECigIntelligence || 9th December 2016 || Market reports |

Europe
Portugal
Spain
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Due to a tax on e-liquids containing nicotine, most e-liquid bought in Portugal is nicotine free. Vapers are then adding nicotine separately to avoid increasing the price. However, a lot of sales are occurring across the border in...

U.S. vape stores: state and regional location patterns analysed

Written by ECigIntelligence || 28th November 2016 || Market reports |

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In this November 2016 analysis we focused on stores which we believed to be dedicated to vaping, the traditional definition of a vape store. The directories to a large extent are populated with these stores, however we cleaned...

Philippines: small, local suppliers dominate an unregulated market

Written by ECigIntelligence || 23rd November 2016 || Market reports |

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Philippines
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Local e-liquid manufacturers, small vape stores and a culture of cloud chasing dominate a very small e-cig market in the Philippines, where traditional cigarettes are cheap and nearly half of all men smoke. But that could change with...
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Greece enjoys return to growth ahead of TPD deadline

Written by ECigIntelligence || 23rd November 2016 || Market reports |

Europe
Greece
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In this ECigIntelligence report, we find that two years on from the first period of strong growth, 2016 seems to have been a good year for the Greek e-cigarette market as it has experienced its second “boom”. Although...

Heat-not-burn products show rise in sales as more launches planned

Written by ECigIntelligence || 15th November 2016 || Market reports |

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This report is a brief overview of some of the key heated tobacco and hybrid products that are already on the market or are soon to be launched, including data on sales volumes and details of launch...

German market expected to grow substantially again in 2017

Written by ECigIntelligence || 8th November 2016 || Market reports |

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Germany
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In this market report we look at how the German vaper population has grown by 30% in the past year. This looks set to continue next year, along with the continuing increase in the number of vaper stores....

UK distribution: vape shops doing well, supermarkets still dominate

Written by ECigIntelligence || 5th November 2016 || Market reports |

England
EU
Europe
Northern Ireland
Scotland
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Wales
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In the latest ECigIntelligence report into the UK market, we see that the growth in shop numbers over the past year has been highest in London (97%) and Scotland (105%). The top retailers offer a bigger range of...

UK market: vaping on the rise as tank systems take over

Written by ECigIntelligence || 4th November 2016 || Market reports |

England
Europe
Northern Ireland
Scotland
United Kingdom
Wales
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The use of e-cigarettes is increasing in the UK and numbers of vapers have risen by 4% over the past year to reach 2.6m in 2016. There has been a major shift over the past two years from...

China: a market with massive potential but unusual challenges

Written by ECigIntelligence || 4th November 2016 || Market reports |

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In this report ECigIntelligence takes an in-depth look at the market in China. The world's most highly populated country is for now a largely untapped potential market for e-cigarettes, despite most of the world's vaping hardware being manufactured...

France: mature, competitive market dominated by open systems

Written by ECigIntelligence || 3rd November 2016 || Market reports |

Europe
France
Ukraine
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In this report ECigIntelligence looks at France, a mature market but one with some interesting times ahead. There is a high rate of competition among vape stores, with one chain of shops going out of business earlier this...

Italy: price drop helps to triple vaping population

Written by ECigIntelligence || 2nd November 2016 || Market reports |

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Italy
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In this report ECigIntelligence looks at the state of the market in Italy - a market that is recovering following a crash in 2014. The Italian market is also seeing Big Tobacco firms moving in alongside the smaller...

Ukraine: market recovering from decline, but new legislation looms

Written by ECigIntelligence || 26th October 2016 || Market reports |

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Ukraine
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In this report ECigIntelligence takes an in-depth look at the market in Ukraine. The currently unregulated vape market appears to be growing again following the recent political turmoil. However, new rules are under discussion that would put e-cigarettes...

Russia: market growth as buyers move toward open systems

Written by ECigIntelligence || 25th October 2016 || Market reports |

Europe
Russia
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ECigIntelligence looks at how the market in Russia is developing, including the growth in popularity of open system devices and the rise of a vaping culture. Our in-depth report provides detailed data on market size, retailing, market trends...

UK online retail: top brands hold their positions despite low loyalty

Written by ECigIntelligence || 24th October 2016 || Market reports |

England
EU
Europe
Northern Ireland
Scotland
United Kingdom
Wales
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In this report, ECigIntelligence looks at how leading retailers dominate the UK’s online market for e-cigarette products. While the EU’s Tobacco Products Directive (TPD) is creating uncertainty in the market, we find that consumers don’t seem very loyal...

How top U.S. e-cig brands succeed in traditional channels

Written by Jon Bruford || 27th September 2016 || Market reports |

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ECigIntelligence analyses the seven leading e-cig brands in mainstream U.S. retail, aiming to understand and explain the factors that have led to their success in these channels. How do the best-known brands fare, and how have the market...
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