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News analysis

BAT records ‘resilient’ H1 performance, remains confident about Vuse Alto PMTA

Written by || 28th July 2023 || News analysis | Financial results | Major brands | GeographiesAfrica Asia Australasia Czech Republic Europe France Germany Greece Indonesia Italy New Zealand North America Poland Romania South Africa Spain United Kingdom United States

British American Tobacco (BAT)’s vapour brand Vuse was the key driver of the company’s positive performance in the first half of the year.

The company also said it remains confident in its Vuse Alto pre-market tobacco product application (PMTA) submission to the US Food and Drug Administration (FDA).

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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