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Marketing and Retailing

Bulgaria: scope for further development

18th August 2017 - Country market reports , Market reports |

The Bulgarian e-cig market is currently worth BGN78m ($47m in 2017), with 200,000 vapers. Almost one in 20 Bulgarians regularly uses e-cigarettes – nearly half because they can vape in places where smoking is banned. The online channel is undeveloped and most sales are offline. However, we believe there is scope for the market to develop further.

Malaysia: tough regulation stifles market growth

10th August 2017 - Country market reports , Market reports |

ECigIntelligence estimates the Malaysian e-cig market to be worth 513.4m ringgit ($120m) in 2017, with 600,000 vapers. Regulatory uncertainly and a ban on e-cigarettes in some states makes the outlook for future growth pessimistic. This static market is focused on hobbyists and dominated by open system e-cigs, with most vapers using advanced mods with digital screens.

Italy: top five online retailers keep a stable leadership position

26th July 2017 - Market reports , Topic market reports |

In our latest look at the Italian market, we find that online remains an important channel in2017, with a significant increase in traffic over 2016 reflecting increased e-cig usage during this period. The top 10 performers have stable ranking, while the rest sees fluctuation of ranking based on historical data. Italy’s leading online retailers have increased their traffic compared to the French marke,t but still have a less traffic than the UK market.

Industry expecting growth of undeveloped Serbia market

25th July 2017 - Country market reports , Market reports |

In this July 2017 report we find that the Serbian e-cigarette market is rather undeveloped, but along with the local industry we expect growth. Electronic cigarettes are only partially regulated, with an advertisement ban and excise duty on e-liquids both with and without nicotine. However, EU accession may bring about new regulation.

Double-digit growth in Germany vape stores

25th July 2017 - Market reports , Topic market reports |

We identified 700 vape stores in Germany, but there could well be a further 300, once those without an online presence have been taken into account. This report is accurate representation of the distribution pattern, according to population size and square kilometres. Population size turned out to be the biggest determinant of the number of vape stores. We’ve also identified the five largest vape store chains in Germany, according to the number of points of sale.

US vape store numbers growing but at slower rate

17th July 2017 - Market reports , Topic market reports |

In our latest look at the vape stores of America, we find that while the number of vape stores saw 16% growthin 2016, in 2017 this growth slowed to 3%. Previously the South had driven the growth in the number of stores, but in 2017 we find it is now the Western region with California providing 31% of additional stores.

Japan market fragmented with sales concentrated online

15th June 2017 - Country market reports , Market reports |

Contents1 Executive summary2 About Japan3 Market size4 Vaper population5 Tobacco market6 Distribution channels7 Top online retailers8 Form factors9 Top brands10 E-liquids11 Pricing12 Heat-not-burn market13 Associations         Executive summary   Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco » Continue Reading.