LATEST ALERTS
Vape store photo gallery: Italy, May 2017
1st May 2017 - Marketing & retailing |
Italian vape stores generally make the use of shop windows by means of various promo materials. This works for both chains and individual stores.
Marketing and Retailing
French quality service guide can establish national code of conduct
27th April 2017 - News analysis |
A new customer service guide for French e-cig retailers sets out to professionalise the country’s vape stores and establish a nationwide code of conduct.
Manufacturers widen the net, selling other brands on their websites
26th April 2017 - Marketing & retailing , News analysis |
E-cigarette manufacturers have started selling products from other firms on their own websites. But why?
Taking e-cig advertising outdoors
26th April 2017 - Market reports , Marketing & retailing |
Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?
Zimbabwe’s impoverished tobacco farmers see salvation in e-liquids
21st April 2017 - News analysis |
Zimbabwe’s struggling tobacco farmers – particularly growers of lower quality tobacco – are pinning high hopes on nicotine extraction for e-liquids.
Substantial equivalence: the market approval process in detail
19th April 2017 - Regulatory reports , Topic regulatory reports |
This report examines the current ways the e-cigarette industry in the U.S. has to get premarket approval from the FDA for new products, including detailed definitions of what constitutes a new product.
Irish retail brand makes ‘no-brainer’ move, rapidly expanding into UK
18th April 2017 - News analysis |
Irish retail brand Hale Vaping is expanding rapidly, opening new stores in both the Republic of Ireland and the UK.
Choops distances itself from Dali design after legal threat over logo
18th April 2017 - Marketing & retailing , News analysis |
The Californian company behind the e-liquid brand Choops Liquids has changed the logo on its packaging after protests from the owner of the famous Spanish lollipop brand Chupa Chups.
Vape chain avails itself of CDC data to expand beyond 100 U.S. stores
18th April 2017 - Marketing & retailing , News analysis |
A company that claims to be America’s premium vape retailer is using data from the U.S. Centers for Disease Control and Prevention (CDC) to identify the most profitable locations for its stores.
UK e-liquid market dominated by American brands
12th April 2017 - Market reports , Topic market reports |
Our in-depth analysis of the UK e-liquid market shows that the top UK online retailers sell a variety of e-liquid brands, but they come predominantly from US manufacturers. The TPD has affected pricing, but premium as a description of an e-liquid does not imply higher prices.
Belgium: online sales ban benefits French firms
11th April 2017 - Country market reports , Market reports |
In our latest report on Belgium, we find that the market is only growing slowly due to online restrictions following the implementation of the TPD. Online sales are banned, meaning sites can only offer in-store collection, and having to print packaging in three languages has proved a barrier to some manufacturers. Meanwhile, French companies – the source of much of the e-liquid – have a strong presence in the south of the country.
‘Softly softly’ UK Trading Standards approach won’t keep everyone happy
6th April 2017 - Marketing & retailing , News analysis |
Not all are happy about a decision to take it easy on violators of the EU Tobacco Products Directive when it formally comes into force in the UK in May.
‘Healthier than smoking’ flyer falls foul of UK advertising watchdog
6th April 2017 - News analysis |
UK regulators have shown they will still clamp down on unauthorised e-cig health claims despite a consultation which appeared to suggest a softening of stance.
Land of opportunity – but price and low web access hold Zimbabwe back
6th April 2017 - News analysis |
With limited internet access and low awareness, Zimbabwe’s nascent e-cig market is largely limited to the capital, Harare, but expansion is slowly underway.
Frisco believes the future of synthetic nicotine could be a matter of taste
6th April 2017 - News analysis |
An American e-liquid company is looking to synthetic nicotine to improve flavour profiles but will have to convince consumers and retailers that the higher price-tag is worth it.
Product mix in the UK market: new insight from TPD notifications
2nd April 2017 - Market reports , Topic market reports |
Analysis of notifications to the British regulator provides insight into the product mix on the market.
New Zealand to formally legalise e-cigs, but will ban much advertising
29th March 2017 - Marketing & retailing , News analysis |
The government of New Zealand has confirmed that it plans to legalise nicotine-containing e-cigarettes, and embed harm reduction concepts into law.
U.S. manufacturers look toward pods to close market gap
28th March 2017 - Market reports , Topic market reports |
Pods are a new hardware category which aim to fill the gap in the U.S. market between the traditional products on offer. In this March 2017 report, we see that the key concept is to close the gap between easy-to-use products and high-performance ones. Pod hardware manufacturers are now collaborating with well-known e-liquid manufacturers, with benefits for both sides.
BAT scores a hit with Debrett’s guidance on the etiquette of vaping
27th March 2017 - News analysis |
BAT caught the attention of the British and international press by commissioning a vaping etiquette guide from Debrett’s.
California: vaping treated as if it was tobacco
24th March 2017 - Country regulatory reports , Regulatory reports |
In this March 2017 look at regulations in California, we find that nicotine-containing products are subject to a wholesale tax of 27.3%. This tax rate will be revised periodically. Vaping in the state is treated as tobacco in regards to public usage.
Hungary: strict new regime comes down hard
22nd March 2017 - Country market reports , Market reports |
ECigIntelligence looks at state of the e-cigarette market in Hungary following transposition of the European TPd and the imposition of the strictest regulatory regime in Europe, with online sales banned and bricks-and-mortar sales restricted to nationally registered tobacconists.
Novice’s guide gives industry newcomers the lowdown on e-cigs
21st March 2017 - News analysis |
The latest e-learning tutorial from ECigIntelligence is aimed at newcomers to the e-cigarette industry, covering everything from how e-cigs work to the legal and health issues surrounding them.
Let our tutorial guide you through France’s new advertising laws
21st March 2017 - News analysis |
ECigIntelligence has launched a new online tutorial to help you find your way through France’s recently implemented advertising legislation, which is among the strictest in Europe.
Vape House Marrakech hopes to cash in on European tourist trade
21st March 2017 - Marketing & retailing , News analysis |
Vape House, a European vape store chain, will open its first branch in Africa when it unveils a Marrakech store later this year, hoping to trade on European tourists avoiding TPD restrictions.
Italy: U.S. competition to home-grown brands
13th March 2017 - Market reports , Topic market reports |
We take a detailed look at Italy’s well developed e-liquid market and find a good number of companies either producing e-liquids or offering their own e-liquid brands, but facing competition in their home market from U.S. brands.
Scottish government consults over plan for extra advertising regulation
6th March 2017 - Marketing & retailing , News analysis |
Scotland’s government is to launch a consultation over plans to regulate advertising and marketing of e-cigarettes more tightly than in the rest of the UK.
French e-cig retailer is Europe’s second fastest-growing company
6th March 2017 - News analysis |
French retailer Le Petit Vapoteur has taken second place in a list of Europe’s 5000 fastest-growing private companies, demonstrating the potential for spectacular success in a market threatened by newly imposed regulation.
Altria ready to put millions behind digital U.S. launch of iQOS
27th February 2017 - Marketing & retailing , News analysis |
Altria is set to take a digital approach to launching its iQOS heat-not-burn product in the U.S. but there will be significant costs along the way.
Italy: online sales lead the way
21st February 2017 - Market reports , Topic market reports |
In our latest report on the Italian market, we see that online remained the largest e-cig sales channel in 2016, with a significant increase in traffic early last year reflecting an increased e-cig usage during this period. However, Italy’s leading online retailers have significantly less traffic than in comparable e-cig markets such as the UK and France – and like other e-cig markets, leading online retailers drive the majority of traffic in the sector.
Asia Pacific warms to heat-not-burn, but it’s not an easy road
20th February 2017 - News analysis |
Japan Tobacco and Philip Morris International are attempting to widen their distribution of heat-not-burn (HnB) products throughout Pacific Asia, but there have been problems along the way.
Advertisers get the message: Santa don’t vape – he’s in trouble deep
17th February 2017 - News analysis |
A billboard advertisement showing Santa Claus vaping has been banned by UK regulators over concerns it might appeal to children.
Vaping business ‘forced to close’ for passing on cessation claims from TV
15th February 2017 - News analysis |
U.S. e-cigarette company claims fines levied against it for making smoking cessation claims have forced it out of business – even though such claims on its website came from legitimate U.S. TV shows and customer reviews.
China buys cheap, but higher prices bring higher returns
10th February 2017 - News analysis |
The most popular e-liquid products in China appear to be the cheapest ones, according to a new ECigIntelligence analysis of online pricing in the Chinese market.
Austria market offline and fragmented but still developing
9th February 2017 - Country market reports , Market reports |
In this ECigIntelligence report into the Austrian market, we find that an estimated 1.41% of the population are vapers. It is a highly fragmented industry, both in product preferences and distribution, and distribution is based on physical sales through vape stores and open system products.
Blu believes ‘symbolic’ cigarette-shredding stayed right side of UK law
31st January 2017 - News analysis |
Blu cigarette-shredding campaign flirts with smoking cessation claims while appearing to stay within the letter of the UK law.
Australia and New Zealand: personal imports lead the field
23rd January 2017 - Country market reports , Market reports |
The sale of e-cigarettes containing nicotine is banned in both Australia and New Zealand. Though there is a grassroots move to change this, both markets are currently led by online imports for personal use.
Denmark: the e-cigarette brands that make it a Nordic leader
20th January 2017 - Market reports , Topic market reports |
ECigIntelligence takes a closer look at the brands and the retail outlets that make Denmark the most highly developed e-cigarette market among the Nordic nations.
Poland: online ban benefits vape stores and kiosks
17th January 2017 - Country market reports , Market reports |
Vape stores and e-cig kiosks in shopping malls look set to profit from Poland’s ban on online sales of e-cigarette products.
FDA explains when it’s okay for vape stores to alter products
13th January 2017 - News analysis |
The U.S. Food and Drug Administration has spelled out the limited circumstances where vape stores can modify e-cigarette products without seeking its approval.
Spain’s vape stores: how the sales and customer figures stack up
13th January 2017 - Market reports , Topic market reports |
We visited 17 vape stores throughout Spain in December 2016, interviewing managers and staff in Barcelona, Madrid, Murcia, Sevilla and Valencia. This is what we found.
Opinion: Pokémon Go promotion is no lure to catch innocent children
12th January 2017 - Marketing & retailing , News analysis |
Opinion: Vape shops aren’t using Pokemon Go to lure kids in for a trial in nicotine. But they should be a bit more self-aware when planning promotions.
Leading U.S. websites stay in front despite slowing of traffic
12th January 2017 - News analysis |
Convenience and lower prices make the internet one of the most important distribution channels for e-cigarettes in the U.S., according to a new ECigIntelligence market report.
Brand awareness just isn’t a thing with U.S. schoolkid vapers
12th January 2017 - Marketing & retailing , News analysis |
Most 11-18 year-olds who use e-cigarettes don’t subscribe to any particular brand, a new analysis of U.S. survey data reveals – but those who do know what brand they vape tend to choose the most heavily advertised.
Turn up contrast for better e-cig advertising, research suggests
12th January 2017 - Marketing & retailing , News analysis |
Advertisements which highlight the differences between e-cigarettes and tobacco may be more effective at promoting e-cigs than those which play up their similarities, a new study suggests.
BAT to end involvement with Voke, returning rights to Kind Consumer
11th January 2017 - News analysis |
British American Tobacco has ceased its involvement in the commercialisation of the medically licensed Voke nicotine inhaler.
Countering the counterfeiters as online sales provide market for fakes
6th January 2017 - News analysis |
E-cigarette manufacturers are keeping their eyes open for fakes as the popularity of online marketing makes them a prime target for counterfeiters.
2016 in e-cigarettes – rapid change, new regulation, and some shocks
30th December 2016 - News analysis |
May 2016 brought the two biggest regulatory developments in the short history of the e-cigarette so far. But the U.S. deeming regulations and European TPD were far from the only stories brought to you by ECigIntelligence in another year of rapid change…
PMI makes progress with big plans for reduced-risk portfolio
22nd December 2016 - Marketing & retailing , News analysis |
Philip Morris International has expressed optimism about the entire reduced-risk products sector as it launches a new trial of its Mesh closed-system e-cigarette in the UK city of Birmingham.
Totally Wicked told sponsorship is legal, despite crossing borders
19th December 2016 - Marketing & retailing , News analysis |
St Helens rugby league club is to rename its ground the Totally Wicked Stadium in a sponsorship deal which also includes shirt advertising – and could run foul of the European TPD ban on cross-border e-cig sponsorship.
Indonesia: ban looks possible – when government makes its mind up
15th December 2016 - Country regulatory reports , Regulatory reports |
The legal classification of e-cigarettes in Indonesia is far from clear – whether they come under regulations relating to tobacco, pharmaceutical or consumer products.
What does seem clear is that e-cigs continue to be legal for now, despite some reports last year to the contrary. It is possible they may become illegal in future. Our in-depth regulatory report looks at every aspect of e-cigarette regulation in Indonesia.
