Marketing and Retailing

PMI bids to gain first ever FDA modified-risk approval for iQOS

6th December 2016 - News analysis |

Philip Morris International (PMI) this week submitted its iQOS technology for approval as a reduced-risk product by the U.S. Food and Drug Administration (FDA), a strategy which if successful would provide a tremendous boost to the credibility of heat-not-burn and perhaps pave the way for PMI’s partner Altria to dominate that market in the United States.

Boom year in Italy as vaping population triples

7th November 2016 - News analysis |

Italy’s vaping population has more than tripled in the past year, bringing the number of e-cigarette users back to the levels of 2013, before the 2014 crash – and the rise is set to continue, with greater market visibility and an increase in the number of vape stores.

China: a market with massive potential but unusual challenges

4th November 2016 - Country market reports , Market reports |

In this report ECigIntelligence takes an in-depth look at the market in China. The world’s most highly populated country is for now a largely untapped potential market for e-cigarettes, despite most of the world’s vaping hardware being manufactured there. The prevalence of smoking among men, the cheapness of traditional cigarettes supplied by a state monopoly industry, and the lack of desire in most smokers to give up all contribute to resistance to switching to electronic devices.

Heated tobacco in Europe: emerging regulation for a new category

26th October 2016 - Regulatory reports , Topic regulatory reports |

This report examines the regulation of heat-not-burn (HnB) or heated tobacco products in Europe, as well as some of the broader regulatory issues that they raise. It considers their treatment under the TPD; the question of whether they are smoking or smokeless products; and issues such as labelling, advertising and taxation. A detailed case study focuses on Italy.

Italy: light-touch TPD transposition with minimal restrictions

21st October 2016 - Country regulatory reports , Regulatory reports |

Italy has adopted a light touch approach to implementing the European TPD regulations, with only minimum restrictions on the e-cigarette industry. There is only a limited ban on advertising, and no restriction on public use of e-cigs. Cross-border sales are prohibited, but domestic distance sales are allowed. Our report provides a full examination of all aspects of post-TPD e-cigarette regulation in Italy.

Netherlands: TPD followed closely, but some issues remain unresolved

20th October 2016 - Country regulatory reports , Regulatory reports |

Regulation of vape products in the Netherlands follows closely the provisions of the European Tobacco Products Directive (TPD). But although the vaping industry is highly regulated, a few issues remain to be resolved, such as what laboratories will be accredited for product testing. This complete regulatory report examines in detail every aspect of e-cigarette regulation in the Netherlands.

“Dark Web” warning as Europe gets wires crossed on cross-border sales

14th October 2016 - News analysis |

Proposed new rules intended to ease cross-border trade within the European Union threaten to create a catch-22 situation for e-cigarette retailers. While the EU’s Tobacco Products Directive (TPD) allows EU member states to ban cross-border sales, the EU is working on proposals that could in effect force some e-commerce vendors to sell across borders.