Marketing & retailing analysis of the e-cigarette sector

Vape store photo gallery: Italy, May 2017

Written by ECigIntelligence | 1st May 2017

Italian vape stores generally make the use of shop windows by means of various promo materials. This works for both chains and individual...

Manufacturers widen the net, selling other brands on their websites

Written by Freddie Dawson | 26th April 2017

E-cigarette manufacturers have started selling products from other firms on their own websites. But...

Taking e-cig advertising outdoors

Written by Freddie Dawson | 26th April 2017

Outdoor advertising is arguably the most important medium left open for e-cigarette companies looking to create brand awareness. But what can it actually do for a company and is it worth it?...

Choops distances itself from Dali design after legal threat over logo

Written by David Palacios Rubio | 18th April 2017

The Californian company behind the e-liquid brand Choops Liquids has changed the logo on its packaging after protests from the owner of the famous Spanish lollipop brand Chupa...

Vape chain avails itself of CDC data to expand beyond 100 U.S. stores

Written by Daniel Mollenkamp | 18th April 2017

A company that claims to be America’s premium vape retailer is using data from the U.S. Centers for Disease Control and Prevention (CDC) to identify the most profitable locations for its...

‘Softly softly’ UK Trading Standards approach won’t keep everyone happy

Written by Freddie Dawson | 6th April 2017

Not all are happy about a decision to take it easy on violators of the EU Tobacco Products Directive when it formally comes into force in the UK in May....

New Zealand to formally legalise e-cigs, but will ban much advertising

Written by Freddie Dawson | 29th March 2017

The government of New Zealand has confirmed that it plans to legalise nicotine-containing e-cigarettes, and embed harm reduction concepts into...

Vape House Marrakech hopes to cash in on European tourist trade

Written by Freddie Dawson | 21st March 2017

Vape House, a European vape store chain, will open its first branch in Africa when it unveils a Marrakech store later this year, hoping to trade on European tourists avoiding TPD...

‘Cool and satisfying’ – studies reveal the real reasons why people vape

Written by Daniel Mollenkamp | 13th March 2017

The “social image” of vaping may have overtaken smoking cessation as the most popular reason for using e-cigarettes – which many find more satisfying than smoking. Those are the striking conclusions of two recent studies...

Scottish government consults over plan for extra advertising regulation

Written by Freddie Dawson | 6th March 2017

Scotland’s government is to launch a consultation over plans to regulate advertising and marketing of e-cigarettes more tightly than in the rest of the...

Altria ready to put millions behind digital U.S. launch of iQOS

Written by ECigIntelligence | 27th February 2017

Altria is set to take a digital approach to launching its iQOS heat-not-burn product in the U.S. but there will be significant costs along the way....

Opinion: Pokémon Go promotion is no lure to catch innocent children

Written by Freddie Dawson | 12th January 2017

Opinion: Vape shops aren't using Pokemon Go to lure kids in for a trial in nicotine. But they should be a bit more self-aware when planning promotions....

ECigIntelligence online tutorial makes sense of UK advertising law

Written by ECigIntelligence | 12th January 2017

ECigIntelligence has launched a series of professional e-learning courses about key developments in the e-cigarette sector. The first online tutorial tells you all you need to know about e-cigarette advertising in the UK following the...

Brand awareness just isn’t a thing with U.S. schoolkid vapers

Written by Freddie Dawson | 12th January 2017

Most 11-18 year-olds who use e-cigarettes don't subscribe to any particular brand, a new analysis of U.S. survey data reveals – but those who do know what brand they vape tend to choose the most...

Turn up contrast for better e-cig advertising, research suggests

Written by Freddie Dawson | 12th January 2017

Advertisements which highlight the differences between e-cigarettes and tobacco may be more effective at promoting e-cigs than those which play up their similarities, a new study suggests....

Study casts doubt on difficulty in differentiating smoking and vaping

Written by Freddie Dawson | 22nd December 2016

A new small-scale study has cast some doubt on the difficulty of differentiating smoking and vaping as well as whether public vaping renormalises tobacco use....

PMI makes progress with big plans for reduced-risk portfolio

Written by Freddie Dawson | 22nd December 2016

Philip Morris International has expressed optimism about the entire reduced-risk products sector as it launches a new trial of its Mesh closed-system e-cigarette in the UK city of Birmingham....

Totally Wicked told sponsorship is legal, despite crossing borders

Written by Freddie Dawson | 19th December 2016

St Helens rugby league club is to rename its ground the Totally Wicked Stadium in a sponsorship deal which also includes shirt advertising - and could run foul of the European TPD ban on cross-border...

U.S. surgeon general’s e-cig report focuses on youth and marketing

Written by Freddie Dawson | 8th December 2016

The Office of the Surgeon General has release a major report on youth and e-cigarettes with policy recommendations....

U.S. vape store customers appreciate expertise of retail staff

Written by Freddie Dawson | 7th December 2016

U.S. vape shop customers prefer to use tank-devices with flavours other than tobacco, and choose to buy these products from specialists because of their expertise and knowledge, according to a new...

Next-gen chic: London and Milan stores for iQOS and Pebble

Written by Freddie Dawson | 5th December 2016

British American Tobacco (BAT) has announced the opening of a retail store in Milan, Italy as part of the launch of its Vype Pebble e-cigarette. It follows closely on from Philip Morris International (PMI) opening...

Lambs to the slaughter: Californian health campaign raises the baa

Written by Freddie Dawson | 25th November 2016

A new California public health campaign has labelled vapers as “stupid...

E-cig retailer VaporBeast acquired by tobacco company in $27m deal

Written by Freddie Dawson | 24th November 2016

American e-cigarette retailer VaporBeast has been bought by a tobacco products company Turning Point Brands for around $27m...

States cannot go further than FDA on labelling, judge says

Written by Freddie Dawson | 18th November 2016

A federal judge in California has said that e-cig products only have to comply with FDA rules on labelling, and that state law can’t impose more rigorous...

Reynolds expands U.S. distribution of Vuse Vibe tank system

Written by Freddie Dawson | 17th November 2016

R.J. Reynolds Vapor Co. has expanded U.S. distribution of its Vuse Vibe pre-filled tank system to more than 25,000 retail...

E-cig brands “must be dramatic to stand out at conventions”

Written by Freddie Dawson | 10th November 2016

Companies must work harder to stand out at industry events or face becoming lost in a sea of competition, according to a recent award winner....

Can e-cigs be more profitable than tobacco in convenience stores?

Written by Freddie Dawson | 10th November 2016

Convenience stores can improve their business by stocking less tobacco and more e-cigarettes, a new report...

BAT to start trials of Glo HnB product in Japanese stores

Written by Freddie Dawson | 8th November 2016

BAT says its Glo heat-not-burn product will be available in Japan from mid-December. It is running a test trial in one city before launching the product nationwide....

Blu launches TPD range, offers deep discounts on older product

Written by Freddie Dawson | 4th November 2016

Fontem’s Blu brand has launched a range of e-cigarettes compliant with the EU Tobacco Products Directive (TPD) ahead of the May 2017...

Pax Labs acts to solve supply problems, end price gouging

Written by Freddie Dawson | 25th October 2016

Pax Labs has faced price gouging problems after mistakes led to insufficient demand. But it anticipates it will have fully fixed the problem by early next year....

E-cigarette researchers outraged by charities’ “threatening” letters

Written by Freddie Dawson | 11th October 2016

Scientists and researchers have said that anti-smoking charities are acting like the anti-Communist zealots of the 1950s McCarthy era in trying to keep them away from an international conference on tobacco and nicotine. One public-health...

Alliance challenges French ad ban on freedom of speech grounds

Written by Freddie Dawson | 7th October 2016

A ban on e-cigarette advertising in France has been challenged by an alliance of five pro-e-cig organisations, which plan to take the matter to the country’s highest...

Utah acts against “deceptive” e-cig firm which changed its name

Written by Freddie Dawson | 7th October 2016

The state of Utah is taking action for a second time against an e-cigarette company accused of unscrupulous and misleading selling...

UK advertising code could allow e-cig brands to make health claims

Written by Freddie Dawson | 6th October 2016

A new UK government body consultation will look at possibilities for new rules on e-cigarette advertising in the UK including whether limited health claims should be permitted for non-medically licensed e-cigs....

JAC Vapour advertising is linked to UK smoking cessation campaign

Written by Freddie Dawson | 4th October 2016

Scottish e-cig brand JAC Vapour is looking to take advantage of the growing support for e-cigarettes from Public Health England (PHE) by running an advertising promotion tied in to a national smoking cessation campaign....

JTI prepares Japan-wide Ploom Tech launch, but iQOS gains ground

Written by Freddie Dawson | 29th September 2016

Japan Tobacco (JTI) has ramped up production of its Ploom Tech e-cigarette in preparation for a nationwide launch across Japan, following successful trials in the city of...

JTI testing e-cigarette display shelves for retailers

Written by Freddie Dawson | 27th September 2016

Japan Tobacco International (JTI) wants to know whether tobacco shelves in stores can easily be modified to accommodate...

European e-cig firms face complex point-of-sale marketing rules

Written by Freddie Dawson | 26th September 2016

A new report shows how different point of sale advertising restrictions are in six EU member states....

Turkey blocks consumer access to online e-cigarette forum

Written by Freddie Dawson | 22nd September 2016

Turkey is preventing its citizens from accessing the country’s most popular vaping forum, amid an apparent stiffening of e-cigarette...

As regulation bites, many Polish Websites stop selling e-cigs

Written by Freddie Dawson | 18th September 2016

A ban on distance sales in Poland is transforming a well-established e-cigarette market....

Canadian research shows kids vape for coolness, adults for cessation

Written by Freddie Dawson | 15th September 2016

Two new studies out of Canada come to different conclusions for the motivations of adults and children in taking up vaping....

Tabloid journalists’ exposure to advertising study leads to hysteria

Written by Freddie Dawson | 14th September 2016

A new study investigating young people’s perceptions of vaping and smoking has generated dramatic media headlines in the UK despite the tentative nature of the research...

Most e-cig suppliers make false claims, U.S. researchers charge

Written by Freddie Dawson | 23rd August 2016

The majority of e-cig manufacturers and retailers have violated U.S. regulations about making health claims, according to a new...

Australian-U.S. study finds e-cig ads create desire in former smokers

Written by Freddie Dawson | 12th August 2016

A new study of former smokers found that they are reminded of smoking and have some desire to use an e-cig after viewing e-cigarette advertising....

An analysis of brand building: Gaïatrend and Alfaliquid

Written by Freddie Dawson | 4th August 2016

A new e-liquid in the American market is banking on simplicity to set it apart from the crowd....

E-cigs on Twitter: negative sentiment versus enthusiastic bots

Written by Freddie Dawson | 21st July 2016

A new study has found that Twitter messages have grown more negative in outlook over time and that a significant amount of the content is automatically generated....

Vape stores should be made to register, U.S. academics argue

Written by Freddie Dawson | 19th July 2016

A new study from North Dakota says few vape stores comply with the state’s public vaping laws....

Singapore convicts and fines three e-cigarette sellers

Written by Freddie Dawson | 18th July 2016

Three Singaporean e-cig retailers have been fined for attempting to import and sell e-cig hardware in the country....

Brexit: call for UK to reverse ban on e-cig advertising

Written by Freddie Dawson | 1st July 2016

The Advertising Association in the UK has called for bans on e-cigarette advertising in various media to be lifted, while the Advertising Standards Authority (ASA) found no problem with an advertisement in the recent “Just...

Scottish-themed e-liquid is vivid orange, and not made from girders

Written by Freddie Dawson | 27th June 2016

A new e-liquid flavour is targeting one of the narrowest niches yet addressed by the e-cigarette industry: fans of the Scottish soft drink...

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