Market and regulatory data for the vapour sector in Italy

Retailers in Italy question online nicotine sales ban’s efficacy as revenues take a hit

Written by ECigIntelligence | 20th March 2025

Italian businesses claim a ban on the online sale of nicotine-containing products has resulted in up to 80% revenue loss and say the decree was pointless ...

PMI posts strong 2024 results, with Veev among top three pod brands in Europe

Written by Antonia Di Lorenzo | 7th February 2025

Philip Morris International (PMI) achieved positive results last year, with its vaping brand Veev playing a significant role in the company’s smoke-free multi-category strategy ...

International study finds no respiratory issues in vapers who were never smokers

Written by Tiziana Cauli | 20th November 2024

Vapers without a history of tobacco smoking may never suffer respiratory issues, according to an international study focusing on e-cig users who have never been regular smokers of cigarettes ...

Smoke-free products on way towards making up the majority of PMI’s sales

Written by Freddie Dawson | 23rd October 2024

Philip Morris International (PMI) highlighted the performance of its smoke-free products during its third-quarter results presentation, with the category growing to reach 38% of the company’s total net revenue ...

Italy bans nicotine e-liquid online sales as part of effort to protect consumer health

Written by ECigIntelligence | 22nd October 2024

In a significant step to restrict the online sale of nicotine products, Italy has banned online sales of nicotine-containing e-cigarettes, indicating a shift towards stricter regulations ...

Does Italy’s tax system discriminate, and could it impact novel nicotine products?

Written by ECigIntelligence | 16th September 2024

Arguments made by Italian tax companies that the minimum excise duty on conventional cigarettes may favour larger corporations and disadvantage smaller brands could also indirectly apply to alternative nicotine products ...

BAT expects new launches to accelerate H2 performance, after revenue drop in H1

Written by Antonia Di Lorenzo | 25th July 2024

British American Tobacco reported a drop in first-half revenue, offset by the continued growth of new categories. BAT expects new-category revenue to be weighted in the second half of 2024, driven by phased launches ...

PMI’s smoke-free expansion continues, Veev One sees ‘strong traction’ in Europe

Written by Antonia Di Lorenzo | 24th July 2024

Philip Morris International recorded a multi-category, smoke-free expansion in the first half of the year. Its Veev vaping products have become the closed-pod leader in five European markets within 12 months of launch ...

Swapping smoking for ENDS products may help oral health, Italian study finds

Written by Tiziana Cauli | 12th July 2024

Users of smoke-free nicotine products may enjoy better dental health than tobacco smokers, according to a study that found electronic nicotine delivery systems (ENDS) to be associated with a lower accumulation of dental plaque ...

Next EU Parliament should listen to consumers on novel tobacco products

Written by Tiziana Cauli | 13th May 2024

The next European Parliament should make sure that consumers’ demands are met, as its soon-to-be-elected members carry out the revision of the EU tobacco policy framework, according to current parliamentarian Pietro Fiocchi ...

Harm-reduction strategies are part of the debate in European Parliament elections

Written by Antonia Di Lorenzo | 23rd April 2024

The future of tobacco alternatives will be a significant focus of regulatory attention in the European Union, as the 720 members of the next European Parliament will be elected in June ...

Italy regulates next-generation products with ‘pragmatic’ approach, study finds

Written by ECigIntelligence | 27th March 2024

The majority of users of next-generation products in Italy would not continue to use their products if the price of next-generation alternatives increased through taxation, according to a new survey ...

Taxes on vapour products on the rise, but that could be good for unregulated areas

Written by Freddie Dawson | 18th March 2024

Much of the e-cigarette industry would prefer no duties on vaping products, but sometimes a tax can act as a confirmation of legality where vaping products have been in a regulatory grey zone ...

Italy’s courts bring the gavel down on companies violating e-cigarette ad laws

Written by ECigIntelligence | 1st March 2024

Italian courts have ordered several companies to remove product marketing campaigns of tobacco alternatives. This comes in the wake of injunctions initiated by consumer protection associations on issues they say are endemic ...

Italy launches disposable e-cig recycling pilot programme to tackle green dilemma

Written by ECigIntelligence | 16th January 2024

In light of the growing popularity of disposable e-cigarettes, Italy has launched a pilot recycling programme, which is currently operational only in Rome and Milan, but plans are to eventually involve more than 60,000 points-of-sale...

Flavouring substances added to e-liquids will be taxed in Italy starting from May

Written by Tiziana Cauli | 15th January 2024

The Italian parliament passed a bill extending excise tax rates on nicotine-free e-liquids to these ingredients, which will also bring them under the spectrum of the state monopoly, like other traditional and novel tobacco products...

No 2024 e-cig tax hike in Italy, but the blow will land in the following two years

Written by Antonia Di Lorenzo | 13th November 2023

There would be no increase in Italian e-cigarette excise duties next year under the new 2024 Budget Bill, but rates would rise significantly for 2025 and 2026 ...

Italy bans online sales of nicotine-containing e-liquids with new law

Written by ECigIntelligence | 14th August 2023

The online vaping industry in Italy is poised to experience a significant regulatory overhaul aimed at imposing stricter measures, as the approval of the Tax Delegation Law will bring about changes ...

Italian vapers association smells a rat in tobacconists’ plan for e-cig disposal

Written by ECigIntelligence | 3rd August 2023

The Italian Tobacconists Federation (FIT) wants tobacconists to act as collection points for used disposable e-cigarettes – a suggestion some have dismissed as a bid to take business from specialist vape retailers ...

BAT records ‘resilient’ H1 performance, remains confident about Vuse Alto PMTA

Written by Antonia Di Lorenzo | 28th July 2023

British American Tobacco’s vapour brand Vuse was the key driver of the company’s positive performance in the first half of the year, and it remains confident in its Vuse Alto pre-market tobacco product application submission...

Online e-liquid sales could be banned in Italy – with tobacconists’ eager backing

Written by ECigIntelligence | 25th July 2023

A proposal to ban the online sale of e-liquids in Italy is expected to be introduced in the Italian Parliament this week, ECigIntelligence understands ...

Tobacco industry dismisses public consultation on TPD as mere formality

Written by ECigIntelligence | 15th May 2023

The EU has launched a public consultation on how it can update its tobacco control framework by revising the Tobacco Products Directive (TPD) and the Tobacco Advertising Directive (TAD) ...

Italy reduces excise tax on e-cigs but targets them in anti-addiction measures

Written by ECigIntelligence | 2nd February 2023

Italy’s Budget Law for 2023, approved by the parliament on 29th December, has updated the excise tax on e-liquids with and without nicotine, slowing down the 2021 Budget Law planned increase ...

Italy’s new government scraps planned increases in e-liquid excise duties

Written by Freddie Dawson | 8th December 2022

Excise duties on cigarettes in Italy will increase from 1st January, while those on heated tobacco and e-liquids will not rise at the rate previously laid out, under the new Italian government’s 2023 Budget Bill. The newly...

The who, what, where and how of Italian agency’s new rules on sales of e-liquids

Written by ECigIntelligence | 18th November 2022

A wider range of businesses in Italy will now be able to sell e-liquids and other tobacco products, including heated tobacco products, following a circular issued by the country’s Customs and Monopolies Agency (ADM) ...

EU debate on revised TPD will be ‘a heated battle with no clear outcome’ – Fiocchi

Written by Tiziana Cauli | 1st November 2022

The forthcoming debate in the European Parliament over the review of the EU Tobacco Products Directive (TPD) could be very heated, with its outcome anything but certain ...

Uncertainty mixed with optimism in vaping industry ahead of Italian elections

Written by Antonia Di Lorenzo | 12th September 2022

Italian citizens have been called to vote in general elections on 25th September to elect a new Parliament following the resignation of prime minister Mario Draghi on 21st July ...

Vuse uptake, PMTAs and innovation drive BAT's new categories revenue up 45%

Written by Antonia Di Lorenzo | 28th July 2022

British American Tobacco (BAT) enjoyed a 45% rise in revenue from its new products category in the first half of the year, with strong momentum shown by its Vuse e-cigarette range ...

PMI supports Iqos Veev, commits to smoke-free products in Q2 results

Written by Antonia Di Lorenzo | 22nd July 2022

Philip Morris International (PMI) will continue to support the sales and promotion of its Iqos Veev vapour product as part of its commitment to expanding its smoke-free product portfolio ...

Decree imposing swift retroactive fees could hit Italian vape business hard

Written by ECigIntelligence | 20th June 2022

New fees on liquid products could hit Italy’s entire vaping supply chain – and a retroactive application of the fees, coupled with a short due date for payment, could cripple companies if no resolution is...

ECigIntelligence’s Hardware Tracker identifies important market trends

Written by Tiziana Cauli | 20th May 2022

A growth in battery power and tank size among disposables headlines three main trends that have impacted the technical features of vape hardware kits sold by online retailers over the past three years. More research...

Vive la Veev – PMI plans more e-cigarette roll-outs after good first quarter results

Written by Antonia Di Lorenzo | 25th April 2022

Philip Morris International (PMI) is continuing to support sales and promotion of its Iqos Veev vaping product, with further market roll-outs planned this year ...

Italian retailers wait for April ruling on selling e-liquid without a tax stamp

Written by ECigIntelligence | 1st April 2022

Italian vape retailers must wait for a second ruling in mid-April to see if they are permitted to sell e-liquids without a tax stamp, though they have at least been buoyed by an initial ruling...

Analysis: The PATH study may have lost its way on quitting smoking with e-cigs

Written by ECigIntelligence | 18th March 2022

A study that recently drew attention for concluding that vaping was a less successful cessation method than nicotine replacement therapy (NRT) or even going cold turkey may be undermined by potential flaws ...

What goes up must come down – Italy restores e-liquid tax to previous level

Written by Antonia Di Lorenzo | 24th February 2022

Tax on vaping products in Italy will return to 2021 levels from 1st April after the Senate passed a bill containing a measure to lower the excise duties on e-liquids ...

PMI sees bright future for Iqos Veev as it prepares to expand into more markets

Written by ECigIntelligence | 14th February 2022

Philip Morris International (PMI) has commited to continuing to support the sales and promotion of its Veev vaping product, with future expansion into more markets around the world ...

Independent study confirms previous findings over smoke and vapour toxicity

Written by ECigIntelligence | 14th January 2022

A new paper successfully replicates three key studies comparing the toxicity of cigarette smoke and e-cigarette vapour on lung tissues ...

Italian vape trade fears the possible consequences as tax on e-liquids goes up

Written by Antonia Di Lorenzo | 11th January 2022

Tax on vaping products in Italy went up at the start of the year after the Chamber of Deputies passed the 2022 Budget on 30th December ...

Amendment to the Italian budget aims to soften tax increase on e-cigs from 2022

Written by Antonia Di Lorenzo | 17th December 2021

The Lega party, part of the ruling coalition in Italy, has tabled an amendment to the Budget Bill 2022 aiming to increase the e-liquid excise duty each year until 2023 but with lower rates than...

Europe's e-cig markets are set to grow by 29% by 2025 as smoking declines faster

Written by Antonia Di Lorenzo | 3rd December 2021

The decline in the use of traditional tobacco products across Europe is expected to accelerate in the next four years, while vape sales continue to grow in the five largest EU markets – France, Germany,...

New year resolutions: countries to watch for budgets and vaping taxes in 2022

Written by ECigIntelligence | 1st December 2021

Governments worldwide are presenting their budget bills for 2022, with some of them proposing changes in the tax regimes applied to vaping products ...

MEPs table amendments to include harm reduction in European cancer report

Written by Antonia Di Lorenzo | 14th September 2021

Three Italian members of the European Parliament (MEPs) are hoping to introduce the concept of harm reduction into a strategy report by the Special Committee on Beating Cancer (BECA) ...

Italian proposal calls for prison officials to allow inmates to use e-cigs

Written by Antonia Di Lorenzo | 23rd August 2021

The Italian Department of Prison Administration (DAP) has been urged to implement a 2016 circular that authorised the use of e-cigarettes by inmates ...

Italian Senate to have the last word on plan for temporary e-liquid tax relief

Written by Antonia Di Lorenzo | 19th July 2021

The Italian Senate is close to considering temporary tax relief for e-cigarettes in the country – a move financial experts do not expect to cause any significant drop in the overall volume of tax collected...

Italian parliament considers temporary reduction in tax on e-liquids from August

Written by Antonia Di Lorenzo | 13th July 2021

The Italian Chamber of Deputies is considering an amendment that would temporarily lower the excise duties on vaping products ...

Study reveals the research flaws that make science on e-cigs hard to trust

Written by Barnaby Page | 10th June 2021

Scientific research into vaping is frequently beset by fundamental flaws that make it difficult to trust, according to a new study of prominent articles in medical journals ...

Italy to fight smuggling and illegal sales with new tax stamps for e-liquids

Written by ECigIntelligence | 8th March 2021

The Italian Customs and Monopoly Agency (ADM) is to strengthen controls against illegal marketing of vaping products with a system of tax stamps ...

Italy's budget brings in new taxes on
e-liquids, with and without nicotine

Written by ECigIntelligence | 5th January 2021

Italy has entered 2021 with new excise duties on e-liquids after the Senate passed the 2021 Budget law (Legge di bilancio) ...

Italy’s small vape businesses welcome association's planned retail network

Written by ECigIntelligence | 15th December 2020

Hundreds of vaping businesses have shown interest in a new project launched by the main Italian industry association to support and promote e-cigarette retail and create a network of vaping suppliers ...

European surveys back up smoking cessation aim in e-cigarette users

Written by Lorraine Mullaney | 13th November 2020

A new survey reveals that 80% of Europeans who switched to e-cigarettes to quit their habit have succeeded ...

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