
Major brands


Ten landmark events in the modern history of vaping, 2014 to 2024
20th June 2024 - News analysis |
Since the launch of ECigIntelligence in April 2014, the vaping sector has changed to the point it is virtually unrecognisable from its former self. Regulations, perceptions and the major players have also shifted significantly over the past decade

Weekly regulatory podcast: 3rd – 7th June
11th June 2024 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

US FDA reverses ban on Juul products, opening door to possible authorisation
7th June 2024 - News analysis |
Juul Labs could start marketing its products in the US again, two years after they were taken off the market, as the US Food and Drug Administration (FDA) has rescinded its marketing denial orders

US FDA penalises retailers in a continued push to remove unauthorised e-cigs
4th June 2024 - News analysis |
The US Food and Drug Administration is seeking civil money penalties of $20,678 from ten retailers for selling Elf Bar e-cigarettes after previously issuing warning letters to them for sales of unauthorised products

Weekly regulatory podcast: 20th May – 24th May
30th May 2024 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

Njoy applies to FDA to market vape with access-restriction tech…
21st May 2024 - Alerts | United States |

Imperial Brands’ half-yearly performance bolstered by product launches in Europe
15th May 2024 - News analysis |
Imperial Brands delivered a solid performance for the first half of the year ended 31st March 2024, boosted by scaling up its existing footprint and stepping up innovation across all next-generation product categories

Altria ‘on track to deliver’ for the year with promising Q1 momentum from Njoy
26th April 2024 - News analysis |
Altria reported its first-quarter earnings with encouraging results from e-cigarette manufacturer Njoy, which it says is showing early momentum since its aquisition last year

Industry says concerns not heard by EC in European tobacco policy revision process
25th April 2024 - News analysis |
Representatives from the European tobacco industry hope the renewal of the EU Parliament, following elections in June, will bring about changes in the EU Commission (EC)’s attitude towards them

Players, innovation and regulation: the evolution of e-cigs over the last decade
9th April 2024 - News analysis |
In this part of a series of articles celebrating the tenth anniversary of Tamarind Intelligence, we look at how e-cig devices and the industry have evolved in the past decade

Latin America: the e-cigarette market, March 2024
26th March 2024 - Country market reports , Market reports |
This report aims to provide a general overview of the Latin American markets currently being tracked by ECigIntelligence in order to gain a better understanding of these markets

US judge rules Altria to pay ‘fair’ and ‘adequate’ $45m in Juul class action suit
22nd March 2024 - News analysis |
Altria and Juul will have to pay just over $300m to settle a US class action lawsuit over providing misleading information on the safety of Juul’s e-cigarettes and targeting under-age users

UK vaping tax proposal draws criticism from pro-vaping public health sector
11th March 2024 - News analysis |
Although the new proposed UK vaping tax may achieve its aim of making vaping products unaffordable for some, there are concerns that it will also impact on their ability to work as smoking-cessation tools

Italy’s courts bring the gavel down on companies violating e-cigarette ad laws
1st March 2024 - News analysis |
Italian courts have ordered several companies to remove product marketing campaigns of tobacco alternatives. This comes in the wake of injunctions initiated by consumer protection associations on issues they say are endemic

FDA warning letters to online retailers cite unauthorised disposables sales…
29th February 2024 - Alerts | North America, United States |

Weekly regulatory podcast: 12th – 16th February
21st February 2024 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

Weekly regulatory podcast: 5th – 9th February
15th February 2024 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

Bans – what are they good for? Absolutely nothing. Seems we’re all saying it again.
15th February 2024 - Blogs , News analysis |
It’s clear from recently released company financial results that the proposed ban on disposable e-cigarettes in the UK is not expected to have much of an impact in the short term

BAT reports new categories thriving with Vuse as global leader in vapour segment
9th February 2024 - News analysis |
British American Tobacco (BAT) saw its new category products achieve profitability two years ahead of schedule driven by the global performance of its Vuse e-cigarette brand

Supreme unfazed by UK disposables ban, signalling confidence via share buyback
8th February 2024 - News analysis |
UK consumer goods company Supreme expects to outperform its market forecasts for the 2024 financial year, despite a third of its revenue coming from the distribution of disposables

PMI and BAT come to terms, settle patent disputes on alternative tobacco products
6th February 2024 - News analysis |
Philip Morris International and British American Tobacco have agreed to resolve all patent infringement litigation between them related to their alternative tobacco products

PMI and BAT announce global patent settlement…
2nd February 2024 - Alerts | North America, United States |

Altria reports progress with Njoy and rapid expansion of in-store distribution
2nd February 2024 - News analysis |
During the presentation of its financial results for the year and the fourth quarter, Altria said it will look to support expansion plans behind its $2.75bn acquisition of the Njoy e-cigarette brand in the new year

Pax Labs files lawsuit over alleged patent infringement…
1st February 2024 - Alerts | North America, United States |

Italy: the e-cigarette market, January 2024
9th January 2024 - Country market reports , Market reports |
This report analyses the current state of the Italian vaping market, how it differs from other leading European markets, and how it has changed over the past year

Disposables dominated 2023, with buzz around bans, youth and the environment
28th December 2023 - News analysis |
“Disposables” was the word in vaping in 2023: although they had been building steam prior to this year, it was 2023 that saw multiple elements reach a crescendo

Smoore sets up ‘flavour detection squad’ to root out youth-appealing e-cigarettes
21st December 2023 - News analysis |
Smoore, a Chinese vaping technology company, has said it will not work with brands that use flavour names, packaging or product designs that could be construed as attractive to children

Haypp Group happy with UK vaping pilot and looking to expand sales in Europe
14th December 2023 - News analysis |
Haypp Group, an online retailer of reduced-risk products, will look to expand into new categories and European markets following the success of a vaping pilot in the UK

UK ASA and Elf Bar clash again, this time over accusations of greenwashing in ads
1st December 2023 - News analysis |
A lack of information on how to recycle vaping products has led to a marketing campaign by Elf Bar running afoul of the UK’s Advertising Standards Authority following accusations of greenwashing

ASA upholds complaints against misleading Elf Bar poster…
30th November 2023 - Alerts | Europe, United Kingdom |

Supreme awaits UK decisions on e-cigs as its revenue hits vaping-fuelled high
30th November 2023 - News analysis |
UK consumer goods company Supreme scored record-high revenues in the six months ending 30th September, partly due to growth in the vaping area of its business, the company said

International trade in the vape sector: focus on Asia, the US, and Europe
22nd November 2023 - Market reports , Topic market reports |
This report draws a broad overview of trade flows and identifies prevailing trade trends within the global e-cigarette industry

Next-gen growth and new launches put Imperial on track with five-year plan
15th November 2023 - News analysis |
Imperial Brands reported a performance in line with its five-year-plan expectations in the year ended 30th September 2023, with new product and market launches boosting its next-generation product (NGP) revenue

US high school students are ditching vaping, new national survey finds
14th November 2023 - News analysis |
Reported vaping use fell over 4% among high school students from 2022 to 2023, according to the recently released annual National Youth Tobacco Survey

FSFW and PMI split raises issues around tobacco companies funding research
9th November 2023 - Blogs |
The Foundation for a Smoke-Free World has ended its relationship with Philip Morris International, bringing to a close one of the tobacco company’s many efforts to distance itself from its own best-selling products

Foundation for a Smoke-Free World splits from PMI, plans for name change
8th November 2023 - News analysis |
The Foundation for a Smoke-Free World (FSFW) has severed its connection with tobacco company Philip Morris International (PMI) and will soon change its name, its new CEO Cliff Douglas has announced

Avail Vapor US FDA marketing denial order case: key arguments and decisions
27th October 2023 - Regulatory reports , Topic regulatory reports |
This report examines the challenge brought to court by Avail Vapor against the marketing denial order issued by the US Food and Drug Administration in response to the company’s premarket tobacco product application

Altria reports year-to-date ‘resilient’ performance and progress with Njoy
27th October 2023 - News analysis |
Altria will look to strengthen the logistics behind its recent $2.75bn acquisition of the Njoy e-cigarette brand as it sets out to build on revenues from alternatives to conventional cigarettes

The rise and fall of Juul: a match made in heaven or a recipe for disaster?
26th October 2023 - Blogs |
A new Netflix documentary attempts to provide a balanced narrative and a nuanced view on the rise and fall of one of the most famous brands in vaping

Njoy sues 34 vape companies over illegal flavoured sales in a US federal case
25th October 2023 - News analysis |
Njoy is taking market regulation into its own hands through a US federal lawsuit that accuses 34 manufacturers of illegally selling disposable flavoured vaping devices in California and under federal law

Tech innovations take off as vaping industry takes on concerns over waste
24th October 2023 - News analysis |
With disposable e-cigarettes increasingly the target of negative attention over their environmental impact as well as youth usage, interest is growing in other, less wasteful, approaches to product design

Weekly regulatory podcast: 16th-20th October
23rd October 2023 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

Supreme tackles under-age vaping and the environmental impact of disposables
23rd October 2023 - News analysis |
UK vape maker Supreme has outlined measures to mitigate increased interest from under-age consumers in its 88Vape brand and reduce the environmental impact of disposables

Njoy files lawsuit against dozens of vaping companies for illicit products…
20th October 2023 - Alerts | North America, United States |

Weekly regulatory podcast: 9th-13th October
17th October 2023 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

Njoy turns the table on Juul in patent war, filing ITC complaint and federal lawsuit
3rd October 2023 - News analysis |
Njoy has gone on the offensive in its patent battle with Juul Labs over Njoy’s Ace device and the Ace pods. The subsidiary of Altria Group recently filed an ITC complaint and a federal lawsuit

Canada to review tobacco regulations with a view to making companies pay
22nd September 2023 - News analysis |
The Canadian government has begun a legislative review of the country’s tobacco legislation, saying it wants to reduce the number of smokers nationwide

Fontem wins appeal on FDA’s rejection of unflavoured e-cigs but loses on flavoured
7th September 2023 - News analysis |
An appellate court in the US has overturned the US Food and Drug Administration (FDA)’s rejection of unflavoured e-cigarette products from Fontem, but supported the rejection of flavoured products

Weekly regulatory podcast: 21st-25th August
28th August 2023 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping