
Major brands


Njoy files complaint with US ITC over Juul Labs’ alleged patent infringement
23rd August 2023 - News analysis |
Altria subsidiary Njoy is taking action against Juul Labs over alleged patent infringements, filing a complaint with the US International Trade Commission (ITC) and initiating a lawsuit in a federal court

Njoy files patent infringement actions against Juul…
23rd August 2023 - Alerts | North America, United States |

Judge ‘will approve’ Juul’s $255m class action settlement…
10th August 2023 - Alerts | North America, United States |

UK distributor has Supreme confidence in deal to supply popular disposables
8th August 2023 - News analysis |
Consumer goods company Supreme expects increased e-cigarette revenues after completing a non-exclusive UK distribution deal with Elf Bar and Lost Mary

Experts raise questions on Juul’s chances with its next-generation vapour system
7th August 2023 - News analysis |
Success for Juul with its premarket tobacco product application for its Juul2 next-generation vapour platform could lead to a complete reset of minimum youth prevention standards in the US, experts warn

Juul bidding to raise $1bn, claims Bloomberg mole…
3rd August 2023 - Alerts | North America, United States |

Altria reports solid performance despite lower revenue, talks Njoy expansion
2nd August 2023 - News analysis |
Altria reported a solid performance in the first half of 2023, supported by the $2.75bn acquisition of e-cigarette manufacturer Njoy, which was finalised in June

Aussies ‘will see through’ PMI marketing of e-cigarette products via pharmacies
28th July 2023 - News analysis |
Authorities believe Australian pharmacies and consumers will have the wherewithal to see through Philip Morris International (PMI) vape product marketing tactics

BAT records ‘resilient’ H1 performance, remains confident about Vuse Alto PMTA
28th July 2023 - News analysis |
British American Tobacco’s vapour brand Vuse was the key driver of the company’s positive performance in the first half of the year, and it remains confident in its Vuse Alto pre-market tobacco product application submission to the US Food and Drug Administration

Big Tobacco versus vaping companies – the battle is on, and it’s getting fiercer
26th July 2023 - News analysis |
The battle between tobacco companies and vaping firms appears to be heating up, amid political pressure in the UK and US

Weekly regulatory podcast: 17th-21st July
24th July 2023 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

Juul submits the first PMTA for its next-generation vapour platform
24th July 2023 - News analysis |
Juul Labs has submitted a premarket tobacco product application (PMTA) for the company’s next-generation vapour platform to the US Food and Drug Administration (FDA)

Juul submits PMTA for its next-generation vape…
20th July 2023 - Alerts | North America, United States |

Weekly regulatory podcast: 3rd-7th July
12th July 2023 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

88Vape maker lands UK distribution deal for China’s Elf Bar and Lost Mary brands
11th July 2023 - News analysis |
UK fast-moving consumer goods company Supreme expects to see a new distribution deal with Elf Bar push revenue from its e-cigarette business past the £100m mark for the first time

US FTC orders dismissal of antitrust lawsuit over Juul and Altria’s former deal
10th July 2023 - News analysis |
The US Federal Trade Commission (FTC) has dismissed the antitrust case over the now-defunct no-compete deal between Altria Group and Juul Labs, saying that pursuing the case is “no longer in the public interest”

PMI makes deal with pharmacies to supply below-cost products…
10th July 2023 - Alerts | Australasia, Australia |

Now Juul takes on Altria, claiming ‘Njoy Ace wouldn’t work without our tech’
7th July 2023 - News analysis |
Juul Labs is suing Njoy and its parent company Altria Group, alleging that the Njoy Ace product infringes patents owned by Juul

What’s in a name? Another round begins in the fight for the right to be called Elf
6th July 2023 - News analysis |
In the latest twist in a bitter legal trademark battle between rival e-cigarette firms, the makers of Elf Bar disposable vapes are fighting the court order that prompted them to change the product’s name

Juul files complaint with ITC against Njoy Ace over patent infringement…
3rd July 2023 - Alerts | North America, United States |

Weekly regulatory podcast: 19th-23rd June
26th June 2023 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

FDA cracks down on Esco Bars and Elf Bar with warning letters in compliance ‘blitz’
26th June 2023 - News analysis |
The US Food and Drug Administration has sent warning letters to 189 retailers as part of its efforts to police sales of disposable vapes. It has also highlighted Centers for Disease Control and Prevention studies

FDA issues warning letters to retailers over flavoured disposable e-cigs…
23rd June 2023 - Alerts | North America, United States |

Juul Labs’ settlements with US states
19th June 2023 - Regulatory reports , Topic regulatory reports |
This report covers the legal agreements between Juul Labs and various state governments in the US. It also discusses the role that advocacy has played in these settlements and touches on their implications for future vaping litigation

Weekly regulatory podcast: 29th May-2nd June
7th June 2023 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

Elf maker VPR wants order banning Elf Bar sales upheld…
6th June 2023 - Alerts | North America, United States |

Altria completes $2.75bn acquisition of Njoy, banks on FDA-approved Ace sales
2nd June 2023 - News analysis |
Tobacco giant Altria confirmed it had completed its acquisition of e-cigarette maker Njoy for $2.75bn, having cleared antitrust checks in the US

US FDA warns makers of Breeze and Esco Bars on illegal flavoured disposables
29th May 2023 - News analysis |
The US Food and Drug Administration (FDA) has issued warning letters to the manufacturers of Breeze and Esco Bars disposable vape products to protect young people against illegal flavoured disposable e-cigarette products

Intellectual property and trademark lawsuits in the US
22nd May 2023 - Regulatory reports , Topic regulatory reports |
This report explores the current intellectual property lawsuits in the US, beginning with a table providing summary information on the cases themselves, followed by a deeper analysis of the lawsuits with key arguments

Weekly regulatory podcast: 8th-12th May
16th May 2023 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

Nearly the end – Altria shells out $235m to settle 6,000 ‘meritless’ Juul cases
11th May 2023 - News analysis |
US tobacco giant Altria is to pay $235m to settle at least 6,000 state and federal cases related to Juul, ending most of the suits it is still facing in relation to the e-cigarette company

Big Tobacco accused of doing too little, too slowly in switch to reduced risk
9th May 2023 - News analysis |
Tobacco companies are not doing enough to transition to reduced risk products and are not phasing out conventional cigarettes quickly enough, according to the Foundation for a Smoke-Free World (FSFW)

E-cig maker Ispire seals Nasdaq listing and deal to supply Cookies CBD vapes
4th May 2023 - News analysis |
Newly listed vaping firm Ispire Technology has signed a partnership with cannabis brand Cookies to sell CBD vapes across the United States

‘Strong start’ to the year for Altria after switching its e-cigarette interests
4th May 2023 - News analysis |
US tobacco giant Altria closed the first quarter of 2023 with a slight fall in its net revenues compared with the same period last year, after divesting from Juul Labs and agreeing to purchase Njoy

Weekly regulatory podcast: 24th-28th April
3rd May 2023 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

PMI ends interest in US vaping market, outsources manufacturing elsewhere
28th April 2023 - News analysis |
Philip Morris International will scale back and partially outsource its vaping business, instead focusing on other tobacco alternatives that can help it become a majority smoke-free revenue company by 2025

Weekly regulatory podcast: 17th-21st April
25th April 2023 - Regulatory alerts podcasts |
Our weekly podcast brings you a summary of the ECigIntelligence daily alerts, covering key developments in law and regulation surrounding e-cigarettes and vaping

Juul and Altria face trial today…
24th April 2023 - Alerts | North America, United States |


Juul issues statement over this week’s settlement…
14th April 2023 - Alerts | North America, United States |

‘Bad legal advice’ led Smoore to pursue patent case it was never going to win
6th April 2023 - News analysis |
A claim by Smoore Technology that 38 cannabis companies infringed the Chinese firm’s patents had very little chance of success with the US International Trade Commission, according to legal experts

US appeals court rules for Reynolds menthol vape after recent FDA denial
24th March 2023 - News analysis |
A US court has allowed RJ Reynolds Vapor Company to continue selling its Vuse menthol e-cigarette products after the FDA issued marketing denial orders against them last week

Meta removes Australian lobby group’s Facebook ads encouraging vape sales
20th March 2023 - News analysis |
A British American Tobacco initiative ran a series of adverts last year that encouraged visitors to a link where they could sign a petition for the government to let retailers sell nicotine vaping products, and then Meta removed the ads in February

US FDA issues MDOs for Vuse menthol e-cigs but OKs Copenhagen snuff as MRTP
17th March 2023 - News analysis |
The US Food and Drug Administration has issued marketing denial orders against two menthol e-cigarette products currently marketed by RJ Reynolds Vapor Company under the Vuse Solo brand

UK vape maker Supreme and French e-cig wholesaler sign €4.5m agreement
17th March 2023 - News analysis |
UK vaping manufacturer Supreme has signed an agreement to sell the intellectual property of its T-Juice e-liquids to French e-cigarette wholesaler La Vape for €4.5m

Altria commits to $2.75bn Njoy purchase, banking on FDA-approved US vape sales
8th March 2023 - News analysis |
Tobacco giant Altria has confirmed a previously reported rumour by signing an agreement to buy e-cigarette maker Njoy for at least $2.75bn

Altria cuts its losses on Juul, accepting a 98% collapse in its $12.8bn investment
6th March 2023 - News analysis |
Altria has swapped its 35% stake in Juul Labs for heated tobacco intellectual property rights, ending an investment which plummeted in value from $12.8bn to only $250m in just over four years

Big Tobacco still laying out the road towards a promised smokeless future
3rd March 2023 - News analysis |
Big Tobacco’s 2022 full-year results show that their collective commitment to transition away from combustible products is not just the companies blowing smoke

Altruistic Altria, or why an anti-tobacco activist has taken up the giants’ cause
1st March 2023 - Blogs |
Is Dave Dobbins’s switch from COO of the Truth Initiative to a role with a tobacco company a case of gamekeeper turned poacher – or is there another interpretation we can put on it?